Role Overview

• Own two critical pods within the Demand cluster: Acquisition and Conversion.
• Acquisition Pod focuses on user discovery via SEO, AI discovery, paid marketing, and partnerships.
• Conversion Pod optimizes the booking funnel to maximize conversion, revenue, and user intent capture.
• Drive demand growth efficiently by improving traffic quality and conversion performance.

Responsibilities

• Own and scale the Demand product surface, balancing between acquisition and conversion to maximize GMV impact.
• Lead Acquisition Pod, enhancing discovery through SEO, AI/search, paid landing pages, and partnerships.
• Lead Conversion Pod, managing CRO initiatives on web and mobile, including landing pages and checkout using experimentation.
• Translate growth strategy into tactical, data-informed product initiatives to improve acquisition and conversion.
• Partner with SEO, marketing, and demand partnerships to build scalable landing page infrastructure and localized city-specific funnels.
• Define and execute experimentation roadmaps such as A/B and multivariate tests to improve funnel performance.
• Collaborate with engineering, design, and data science to ship fast and validate hypotheses.
• Analyze user behavior and booking intent to identify friction and opportunities in the funnel.
• Improve geospatial and location-aware experiences, especially near transit hubs and for high-intent search behaviors.

Qualifications

• Experience as a Product Manager in growth-focused roles with ownership of acquisition and conversion outcomes.
• Strong hands-on experience with CRO, experimentation frameworks, and A/B testing.
• Understanding of SEO fundamentals, search intent, discovery mechanics, and experience partnering with SEO/content or engineering teams.
• Comfortable with full-funnel metrics including traffic, activation, conversion, and GMV.
• High data literacy, able to perform analysis, interpret results, and derive product direction from insights.
• Experience with maps-based or location-centric UX is a strong plus, especially in travel, local services, or marketplace environments.
• Structured, pragmatic, outcome-driven, autonomous yet collaborative across teams.
• Passion for shaping how millions of travelers discover and book, building scalable demand systems globally.