Your Experience

• Proven experience in B2C mobile product management with subscription or freemium models.
• Strong track record of defining feature segmentation and building tiered subscription structures.
• Demonstrated experience assessing user willingness to pay and optimising packaging across segments.
• Hands-on experience preparing and running A/B tests for subscription packages, add-ons, and upsell mechanics.
• Experience launching and scaling monetised product verticals or add-on offerings.
• Strong analytical capabilities with deep understanding of ARPU, ARPPU, LTV, retention curves, and cohort analysis.
• Ability to work autonomously in ambiguous environments and lead cross-functional collaboration.
• Excellent strategic thinking skills, translating insights into scalable monetisation frameworks.
• Experience working cross-functionally with design, analytics, engineering, marketing, and regulatory stakeholders.

Nice to have

• Experience in health-tech, wellness, or regulated product environments.
• Experience integrating new revenue streams into existing subscription ecosystems.

What you'll be doing

• Defining monetisation strategy for new e-commerce verticals, aligning with Flo’s global revenue objectives.
• Designing and optimising subscription bundles and cross-sell funnels across new e-commerce verticals.
• Developing pricing, packaging, and segmentation strategies aligned with company-level revenue goals.
• Running structured experimentation to validate willingness to pay, elasticity, and bundle performance.
• Ensuring seamless integration of new verticals into the subscription ecosystem, including entitlements and lifecycle flows.
• Collaborating with onboarding, growth, promotional, and lifecycle teams to enhance the overall premium value proposition.
• Analysing qualitative and quantitative data to continuously refine subscription value mechanics.
• Building a long-term strategy for Subscription Value aligned with Premium OKRs and global monetisation objectives.

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.