Responsibilities

• Operate and optimize lifecycle programs within in-game channels using central tooling, with a focus on segmentation, personalization, and timing to support studio-defined goals.
• Optimize in-game messaging strategy to meet retention and monetization goals, proposing new campaigns and tactics based on data-informed learnings.
• Translate studio and game team objectives into concrete operational plans: campaign setups, player segments, triggers, and experiments.
• Maintain and prioritize an operational backlog and calendar of lifecycle activities, coordinating with studio partners around updates, events, and content releases.
• Use analytics dashboards and reports to monitor key metrics (e.g., retention, engagement, conversion) and recommend adjustments to campaigns and player touchpoints.
• Partner closely with Game Design, Product, Marketing, Analytics, Engineering, and Creative teams to ensure lifecycle operations are aligned with game roadmaps and player needs.
• Document and share learnings, standard operating procedures, and templates back into shared lifecycle playbooks to improve operational efficiency and consistency across titles.

Required Skills

• Minimum of 3–5 years of experience in product management with hands-on knowledge of live operations, digital marketing, CRM, and digital products, tools, and campaigns.
• Experience working with dashboards or analytics tools (e.g., Looker, Tableau, Amplitude, or similar) and using data to evaluate performance and propose next steps.
• Demonstrated ability to collaborate across functions (for example with Marketing, Analytics, Design, Creative, or Operations) to deliver projects or campaigns.
• Strong organizational skills with attention to detail, and comfort managing multiple workstreams in a fast-paced, live-ops environment.
• Clear written and verbal communication skills, with the ability to turn complex requirements into structured plans and tool configurations.
• Strong understanding of player behavior, game design, and live service models, with a passion for creating engaging and relevant player experiences.

Preferred Qualifications

• Experience operating or supporting lifecycle, CRM, marketing automation, or experimentation tools in a production environment.
• Familiarity with multiple types of live service games, including premium and free-to-play, and general games-as-a-service (GaaS) models.
• Good understanding of experimentation concepts (e.g., A/B testing) and how to apply them operationally.