About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 3.6 million customers and partner with more than 55,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the Mission You’ll Drive

Scale Addri, Addi’s AI-powered conversational assistant, from a support-focused prototype into the primary, unified in-app interface through which millions of customers shop, manage credit, make payments, and resolve issues. This role leverages Addi’s closed-loop data advantage, including first-party identity, credit line or cupo, order history, and payment schedules, to convert complex app flows into natural, grounded, and trust-building conversational interactions.

What you will do

• Launch In-App & Raise Quality: Bring Addri live to establish a continuous review cadence, driving up AI resolution rates and CSAT while reducing support ticket load.
• Conversational Shopping: Launch product discovery and purchase-assist flows to increase task completion and conversion with honest recommendations.
• Conversational Banking & Credit: Deploy credit line, balance, and payment flows with high response accuracy and strict escalation guardrails.
• Evaluation Foundation: Build robust test sets, LLM-judge frameworks, and pre-launch quality gates to guarantee zero ungated releases.
• Trust, Safety & Grounding: Partner with Risk, Data, and Legal to define grounding data sources, action confirmation mechanics, and compliance protocols.
• Strategic Roadmap & Business Case: Deliver a comprehensive business case quantifying cost savings and conversion impact to guide future investment.

What we’re looking for

• LLM Product Scale: Track record of shipping customer-facing LLM products (assistants, agents) beyond demos, mastering end-to-end conversational flows and failure handling.
• Continuous Improvement Mindset: Proven ability to scale early-stage products, navigate ambiguity without a playbook, and drive iterative improvements post-launch.
• Rigorous AI Evaluation: Deep experience establishing evaluation frameworks (test sets, LLM-as-a-judge, human review) and defining strict quality thresholds per use case.
• Deep Data Science & ML Partnership: Technical fluency in RAG, embeddings, prompting, and tool-use to collaborate effectively with ML engineers on product decisions.
• Trust & Safety Guardrails: Experience deploying AI in high-stakes environments, implementing human handoffs, privacy protections, and safety limits for critical actions.
• Bilingual Capability (Spanish/English): Native fluency in Colombian Spanish to judge tone and local nuances accurately, paired with fluent professional English.
• Daily AI Fluency: Active hands-on usage of modern AI tools, staying ahead of model capabilities, limitations, and industry developments.

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.