Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
The team
Founded in 2011, Kraken is one of the worldโs longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. We are constantly working on extending the product suite with new featuresand improvements.
The opportunity
- Own the connective tissue between marketing and product at Kraken Consumer โa remit with real scope to shape how millions of people discover and return to our products.
Build something from the ground up: the roadmap, the intake model and the standards for how marketing and product work together are all yours to define.
Sit at the centre of the acquisition funnel, where small improvements in conversion compound into meaningful growth.
Unlock new acquisition channelsby building the product surfaces they depend onโpaid social, search, affiliatesand offline campaigns.
Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, communityand friend-referral mechanics.
Own both halves of the lifecycle: bringing new users in,and giving existing users compelling reasons to come back.
Work in one of the most competitive corners of consumer fintech, where conversion craftand product quality genuinely decide who wins.
What you bring
- Own the marketing product roadmap end to end,and build the process that turns campaign ideas into shipped product work.
- Design and launch tailored campaign experiencesโthe in-app and web journeys users land in from push, email, social and paid.
- Raise the bar on lifecycle messaging so pushand email feel useful rather than noisy,and convert accordingly.
- Own the incentives layer for new and returning users: offers, referral mechanics, recurring depositsand earn-led campaigns.
Apply user psychologyand sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.
Improve landing pageand search performance,and build the product foundations that make paidand offline channels measurableand worth the spend.
Partner with marketing, design, engineeringand data as the single point of ownership for growth enablement.
Define the acquisitionand reactivation metrics that matter,and report on them honestlyโincluding when an experiment doesnโt land.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Our commitment
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the roleand are applied consistently across candidates for similar positions. Results are considered alongside experienceand interviews,and are not the sole basis for any employment decision.
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