You Will

• Develop and execute the martech product roadmap to align with marketing objectives.
• Evaluate and integrate third-party tools to enhance marketing capabilities.
• Incorporate and manage experimentation tech, to enable partners to assess the effectiveness of various marketing strategies, allowing for data-driven decisions.
• Collaborate with product and marketing teams to use technology to improve and personalize the customer journey.
• Explore third-party data collection efforts, predictive analytics, and AI-based tools to generate deep customer insights and optimize the customer lifecycle.
• Guide the team in applying best practices and maintaining compliance with data privacy and security regulations.
• Work with the analytics team to understand performance, derive insights, and inform product roadmap.
• Ensure a seamless interface between the MarTech platform and other technology tools within the organization for a cohesive technology ecosystem.
• Implement feedback loops to continuously improve martech effectiveness.

You Have

• Minimum of 5 years of experience in product management, with at least 2 years in a MarTech-focused role.
• Hands-on experience building or scaling martech stacks for high-growth subscription services.
• Strong knowledge of marketing automation, landing page platforms and customer engagement tools.
• Strong analytical skills, with the ability to derive meaningful insights from complex data sets.
• Ability to work with APIs and data integrations across martech platforms.
• Understanding of analytics tools and A/B testing methodologies.
• Familiarity with SEO, SEM, and digital campaign tracking.
• Familiarity with modern frameworks like CDPs and data pipelines.
• Experience managing data governance and ensuring privacy compliance (e.g., GDPR, CCPA).
• Strong technical literacy to collaborate effectively with engineering teams.
• Exceptional cross-functional collaboration skills.
• Excellent communication and leadership skills.
• Experience in change management, fostering a technology-friendly environment, and driving adoption of new tools and practices.