About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt

Responsibilities

• Define the vision and strategy for a new product area, ensuring alignment with Webflow’s broader platform and business goals.
• Drive 0-to-1 product development, leading cross-functional teams through the entire product lifecycle—from discovery to launch.
• Work closely with design and engineering to craft a high-quality, intuitive user experience that delights customers.
• Analyze market trends, customer needs, and competitive landscape to inform product direction and prioritization.
• Partner with go-to-market teams (Sales, Marketing, Customer Success) to define positioning, messaging, and adoption strategies.
• Develop and track key product metrics, ensuring data-driven decisions that drive business impact.
• Advocate for the customer, ensuring that product decisions create real value for users.
• Communicate effectively across all levels of the company, including executives, to drive clarity and alignment.

About you:

• Have experience owning and driving product strategy on products with strong user experiences, particularly in SaaS or creative tools.
• Have strong business acumen and can balance customer needs with business impact.
• Are an exceptional communicator—you simplify complex ideas and align stakeholders across teams.
• Operate effectively at both strategic and tactical levels, switching between big-picture vision and execution details.
• Have excellent cross-functional leadership skills, rallying teams around a shared goal.
• Are highly analytical, using data and user insights to drive product decisions.
• Excel in ambiguous, 0-to-1 environments, where the path forward isn’t always clear.
• Have strong executive presence, confidently leading discussions and influencing senior stakeholders.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees.
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers.
• Flexible PTO for all locations and sabbatical program.
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program.
• Monthly stipends to support work and wellness.
• 401k plan or pension schemes in countries where statutorily required.

Our Core Behaviors

• Obsess over customer experience.
• Move with heartfelt urgency.
• Say the hard thing with care.
• Make your mark.

Remote, together

• Webflow is an Equal Opportunity (EEO)/Veterans/Disabled Employer.
• Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.