StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.
What You'll Be Doing:
- Leadership and Expertise: Act as a leader and subject matter expert in mobile app attribution and measurement, guiding cross-functional teams and influencing stakeholders without formal authority.
- MMP Partnerships: Collaborate directly with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, Kochava, and Branch, providing performance recommendations and implementing new features.
- Technical Analysis: Gain a deep understanding of StackAdapt’s internal ad serving, bidding processes, and ML pipeline to identify and address any MMP-specific customizations or gaps.
- Competitive Strategy: Identify methodologies and strategic enhancements to ensure StackAdapt remains competitive, offering superior solutions compared to other mobile DSPs.
- Data Collaboration: Work closely with Data Analytics and Business Intelligence teams to develop automated and ad-hoc reporting tools and dashboards for comprehensive mobile app campaign performance analysis.
- Issue Resolution: Partner with MMPs to follow up on open customer issues, driving swift resolution, and ensuring clear, timely communication with all relevant stakeholders.
- Engineering Collaboration: Build strong partnerships with Infrastructure/Engineering and Machine Learning teams to refine ad server architecture, improve bidding strategies, and optimize ML models for mobile-specific use cases.
- UI/UX Enhancement: Collaborate with the UI/UX Product Manager to enhance advertiser and campaign reporting interfaces, ensuring that reporting reflects SKAN and MMP-driven attribution insights.
What You'll Bring To the Table:
- Educational Background: Bachelor’s degree in Computer Science, Business, Data Science, or a related field; a Master’s degree is a plus.
- Experience: 3-5 years as a Product Manager (Technical) with a proven track record of delivering impactful solutions in advertising technology.
- Technical Proficiency: Expertise in ad servers, bidding mechanisms, auctions, DSPs, SSPs, and MMPs, with a strong focus on mobile app user acquisition.
- Attribution Knowledge: Deep understanding of mobile attribution and measurement strategies, including first-click, last-click, view-through, click-through, and SKAN attribution on iOS and Android.
- Mobile Campaign Metrics: Strong knowledge of key performance metrics, including Cost Per Install (CPI), Install Per Mile (IPM), and Click to Install (C2I).
- Analytical Skills: Ability to derive actionable insights from data using SQL and analytics tools, applying these to drive product decisions and strategy.
- Collaboration and Communication: Excellent cross-functional collaboration skills with the ability to translate complex technical concepts for non-technical stakeholders.
- Additional Considerations: Candidates with engineering, technical account management, or product specialist backgrounds seeking to transition into product management are highly encouraged to apply. Your hands-on experience and technical expertise will be invaluable in driving product success in this role.
Join StackAdapt
- StackAdapt and contribute to a high-performing team that’s shaping the future of advertising technology. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe.
- If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
