Key Responsibilities
- Product Strategy & Roadmap: Define vision and execute strategy and roadmap for marketing automation and the customer data platform, empowering small businesses with smarter, data-driven solutions to accelerate growth and success.
- Market Expansion: Identify target customer profiles and use cases to drive Total Addressable Market (TAM) expansion, with a special focus on Marketing Agencies.
- Innovation & Differentiation: Define and deliver best-in-class automation and data solutions that differentiate Constant Contact in the market.
- Cross-Functional Leadership: Collaborate with engineering, marketing, sales, and customer success teams to drive seamless product development and go-to-market execution across various stakeholder groups.
- People Leadership: Build a strong organization with high levels of employee engagement by developing and attracting top-talent, and recognizing high performing teams and individuals. Provide employees with coaching, feedback, and developmental opportunities to enhance their skills, motivation, and performance.
- Customer Insights & Analytics: Use customer research, behavioral data, and market trends to inform product decisions and create customer-centric solutions.
- Performance & Growth: Establish key performance indicators (KPIs) and metrics to measure success and drive continuous improvement in product adoption and revenue impact.
Who you are:
- 10-15+ years experience delivering software products used by external end-users, with domain experience in marketing software and workflow automation. 6-8+ years prior people leadership experience.
- Proven track record of managing multiple operational functions with an entrepreneurial mindset, demonstrating the ability to drive ROI and measurable financial impact.
- Strong ability to collaborate with and influence executive leadership to align product strategy with business goals.
- Experience leading product strategy and successfully launching products in an Agile development environment (preferred).
- Undergraduate degree, Master Degree Preferred.
- Travel Requirements: Periodic travel for collaboration & alignment, customer visits, and GTM events.
