The Opportunity
- Own and drive Kraken’s end-to-end Product-Led Growth (PLG) strategy across onboarding, activation, engagement, rewards, habit formation, retention, and monetization.
- Architect scalable growth systems—from first-touch onboarding flows to long-term loyalty mechanics—that move key business metrics and user behavior.
- Build, scale, and lead a high-performing global growth team of PMs, engineers, designers (including Growth Design), analysts, and more.
- Be a deeply data-driven operator: define metrics, set targets, run robust A/B experiments, and make sharp, informed tradeoffs.
- Lead growth for both early-stage products (0→1) and scale existing experiences (1→N), ensuring traction across the product portfolio.
- Collaborate with core product leaders, engineering, data science, marketing, and brand to align growth initiatives with broader company objectives.
- Mentor and inspire the team with strategic clarity, executional excellence, and leadership gravitas.
Skills you should HODL
- 10+ years in product leadership, with significant time owning product growth, PLG, or lifecycle—ideally at a top-tier tech or fintech company (e.g., Revolut, Robinhood, Coinbase, etc.).
- Expertise in data and experimentation—you think in funnels, cohorts, loops, and LTV/CAC. You’re fluent in setting goals, reading dashboards, and driving impact through iteration.
- Experience leading rewards, loyalty, and gamification-style mechanics that drive retention and increase user lifetime value.
- Demonstrated success in building and scaling high-performing, cross-functional teams globally.
- Strong communication and executive presence—you can influence at every level and rally diverse stakeholders.
- Proven ability to lead 0→1 product launches and scale mature products with equal energy and clarity.
- Passion for crypto, financial freedom, and building at the edge of innovation.
