Job Description
We are looking for a U.S.-based, seasoned Brand/UI Designer with a minimum of 4 years of experience to join our Design team.
The ideal candidate is a champion of all things visual. You have a deep understanding of the branding process and its relationship with strategy and communications. You will be leading both visual identity and digital interface projects at Focus Lab, working closely with our team of brand strategists, writers, project managers, and content strategists.
Youโll be responsible for creating original, industry-leading creative work, making sure the brand/UI visuals follow the defined strategy and achieve the visual goals of the project. While the actual needs per client may vary, it all has the same purpose: define what problem theyโre solving, find out what makes them different, capture their essence, and communicate that through visual storytelling.
Finally, you will be a member of our tight-knit, supportive community of designers at Focus Lab + Odi, being inspired and challenged to create your best work. Youโll engage with the Design team through collaboration sessions, design critique, attending design conferences, and more.
You can expect to:
Strive for Excellence:
- Lead branding/UI projects for a variety of clients in the B2B space
- Create brand identity and UI systems rooted in strategy from the ground up that move our clientsโ brands forward
- Keep a pulse on the latest brand design/UI trends and tools
Empathy in Action:
- Build rapport with our clients and our team to help generate and deliver tangible, impactful ideas
Lead with Courage:
- Present and defend your design decisions with expertise, confidence, and strong strategic rationale directly to powerful client stakeholders
- Drive weekly meetings with clients in the visual portion of the project
Assume the Best:
- Navigate both team and client feedback with confidence
All Over Ego:
- Give and receive constructive critique with clients and teammates
- Collaborate across Focus Lab and client teams to create successful visual outputs, including on research, analysis, and synthesis in the creation of brand and visual language strategy
- Contribute to the betterment and evolution of Focus Lab culture, processes, and client experiences
Own The Work:
- Work autonomously, self-structuring your week to ship deliverables on a weekly cadence
- Take initiative, guiding the client to the best solutionโ weโre not order-takers
- Follow through on the little (but important) things like punctuality, keeping files tidy and organized, and backing up work
You should be comfortable working in:
- Adobe Suite (Illustrator, InDesign, and Photoshop)
- Figma
The right designer for this role has:
- Proven experience in leading visual work and working directly with large, national-level clients.
- A portfolio that showcases your proven experience in creating brand identity systems (beyond just logos) and UI designs for large organizations, including UI kits.
- Comfort & curiosity digging into the ins and outs of our clientsโ companies, industries, and objectives.
- A passion to collaborate with and learn from a team of strategists, writers, project managers, and fellow designers.
- Initiative, seeing what needs to be done, and making a plan to do it.
- An active and empathic listen-first mindset.
- Proven experience in driving conversations with large, national-level clients and their stakeholders. You will be the guide on visual design for your clients; they need to trust that youโre in the driverโs seat.
- Detail orientation. Include the word "Applebees" somewhere in your application and earn yourself some bonus points.
- Alignment with our core values.
- Soft skills in the way of your humility, hunger, and people smarts
- Ability to work within the constraints of EST hours, with meetings that occur between 9AM-5PM ET.