As the Lead Visual Designer, you will report to the Head of Product Design and:

Visual storytelling:

• Take a leadership role in developing a specific experience (e.g., a user path for Earnest Growth, an event booth design) from the initial stages of research and concept development to the final stages.

Design process:

• Implement a clear, refined, and transparent design process that is consistently utilized to produce high-quality results in collaboration with product designers, marketing teams, growth experts, and internal brand stakeholders.
• Guide and mentor team members on effective contribution methods.

System thinking:

• Propose innovative documentation tools or frameworks to enhance the accessibility and ease of updating brand and systems content.

Quality control:

• Independently devise improved approaches for organizing and constructing UI templates and toolkits.

Growth mindset:

• Embrace challenges and consistently work in demanding, uncertain, and/or highly constrained situations.
• Demonstrate continuous visible progress based on feedback.

Impact of this role:

• Growth - Partner closely with marketing and Growth to design website landing pages to provide a best in class top of the funnel experience with high engagement and conversion.
• Brand - Contribute to and deliver on our rebranding experience and make sure different parts of the org from marketing to product adopt the new brand.
• Design systems - Build a design system from scratch and be responsible for designing and maintaining design system components, UI patterns and documentation for Nucleus.

Ideal background and expertise:

• Proficiency in Figma
• Experience building responsive web and mobile experiences
• Deep understanding of visual craft, execution, holistic and systems thinking
• Experience designing WCAG compliant, accessible interfaces
• Experience using a range of design skills to deliver compelling design solutions to systematic problems
• Experience writing documentation and usage guidelines that teach designers and engineers how to adopt our brand
• Documentation and checklist to maintain brand quality across surfaces
• Ability to set visual design strategy and set metrics for the team