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Articulate
Articulate
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Overall Impact

  • You are trusted to lead research in areas that are ambiguous, risky, or critical to product success.
  • Your proactive impact spans beyond individual studies to shaping how product teams think, plan, and make decisions.
  • Define and drive research strategy for a key strategic vertical, aligning insight work to customer problems and outcomes inline with our business strategy.
  • Influence how tripods (Product, Design, and Engineering) operate by embedding evidence and usability into discovery, delivery, and iteration.
  • Operationalize research practices and mentor others across the org on research-informed decision-making and human-centered innovation.
  • Raise the visibility bar across the company on how we understand customers and their evolving pain points.
  • Act as a multiplier: operating with little guidance to enable better, faster decisions across the product lifecycle, and championing a qualitative and quantitative approach.
  • You are seen as a trusted strategic partner and influence investment decisions and long-term planning.
  • Your work leads to measurable improvements in product-market fit, user satisfaction, and adoption.
  • Provide insight that drives measurable revenue growth and enables teams to deliver with clarity and confidence against our product vision.
  • Anticipates systemic challenges and proactively aligns research with evolving business models, resource limitations, and competitive pressures.

Research Leadership & Strategic Insight

  • Drive generative and foundational research efforts that shape product vision and inform early-stage bets.
  • Develop and socialize long-range research roadmaps that anticipate business evolution and customer trajectory, in partnership with product, design, and engineering leads.
  • Proactively identify gaps in understanding and design studies that go beyond validation toward discovery, driving long-range insight strategies.
  • Translate ambiguous business problems into clear research questions and methodologies.
  • Leverage mixed methods to triangulate insights, from in-depth qualitative to survey-based quant or usage analytics.

Research Execution

  • Own and execute research prioritization, high-quality research studies independently or in collaboration with others, and sequencing in order to ensure alignment with business rhythms, engineering constraints, and product delivery timelines.
  • Synthesize findings into clear, persuasive narratives that influence decision-making at multiple levels.
  • Creates scalable frameworks and repeatable mechanisms (e.g., journey maps, templates, ops integrations) that elevate team understanding and increase throughput and decision velocity.
  • Balance speed and rigor β€” knowing when to go deep, and when to move fast.

Collaboration

  • Act as a strategic thought partner to design, product, and engineering leadership.
  • Models continuous growth through active learning and industry engagement (talks, publications, communities); develops others and helps advance standards across the field.
  • Drive and influence prioritization through insight-backed framing of customer problems and opportunities.
  • Facilitate workshops and co-creation sessions to align teams on research findings and implications.
  • Partner with data science, support, and analytics teams to paint a holistic view of the user experience.

Team Citizenship

  • Mentor junior and mid-level researchers; provide feedback, support, and strategic guidance.
  • Contribute to the evolution of our research ops, tooling, and education efforts.
  • Be a multiplier for both researchers and non-researchers by coaching cross-functional partners (including tripods) to integrate research fluency and evidence-guided decision-making into their daily practice.
  • Contribute to hiring, onboarding, and team culture-building efforts.

What You Should Have

  • Expert and sought-out authority in human-centered strategy; translates market, customer, and technology shifts into actionable research direction.
  • Bachelor’s or Master’s degree in HCI, Psychology, Human Factors, Sociology, or related field.
  • 12+ years of experience in UX research, with a proven track record of driving strategic impact in complex product spaces.
  • Familiarity with tools such as UserTesting, User Interviews, Maze, Qualtrics, or Looker.
  • Expert in qualitative and quantitative research methods, and when/how to apply them.
  • Strong communicator with the ability to distill complexity and advocate for users with clarity and confidence.
  • Experience working in SaaS or tech-focused environments with agile product teams.
  • Deeply collaborative and comfortable in cross-functional decision-making environments.
  • Strategic mindset with an ability to connect the dots between insights, opportunity, and outcomes.
  • Resilient, thoughtful, and highly self-motivated.

Nice To Haves

  • Experience mentoring researchers or building research functions.
  • Background working with AI-driven or complex system products.
  • Familiarity with research ops practices and tools.
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