Key Responsibilities

• Design and build visually consistent digital updates and pages within WordPress, ensuring brand alignment, usability, and responsive performance.
• Collaborate with the Creative Director to translate brand strategy and creative direction into digital assets and marketing experiences.
• Create compelling visuals for web, email, social media, and campaigns using Figma and Adobe Creative Cloud (Photoshop, Illustrator, After Effects, etc.).
• Manage updates and optimizations in HubSpot, including landing pages and templates for marketing campaigns.
• Apply design principles—typography, hierarchy, spacing, and balance—to ensure every touchpoint is crafted with clarity and intention.

Design Craft & Brand Stewardship

• Champion high design standards—maintaining strong attention to detail in layout, typography, spacing, and composition.
• Evolve and extend Lumin’s design system and digital component libraries within Figma.
• Contribute to maintaining the visual integrity of the Lumin brand across digital channels, ensuring consistency with guidelines while advocating for innovation and refinement.
• Support the production of visual assets for presentations, events, and other brand-driven initiatives as needed.

Collaboration & Initiative

• Partner cross-functionally with marketing, content, and development teams to deliver projects efficiently and on-brand.
• Manage personal workload and deadlines using project management tools (e.g., Asana) with clear communication and accountability.
• Proactively identify opportunities for design improvement, process optimization, and visual storytelling.
• Participate in design critiques, providing and receiving constructive feedback in a collaborative, growth-minded environment.
• Bring curiosity and openness to collaboration, helping strengthen team processes and creative outcomes.

Qualifications

• Bachelor’s degree in Design, Digital Media, Marketing, or related field.
• 4-6 years of experience in digital design or marketing design.
• Expertise in Figma, WordPress, HubSpot, and Adobe Creative Cloud (especially Photoshop, Illustrator, and After Effects) required.
• Strong grasp of digital design fundamentals, including layout, typography, color, hierarchy, and accessibility.
• Proven ability to design and implement updates directly in WordPress—balancing creative vision with technical practicality.
• Excellent communication and time management skills with the ability to manage multiple projects independently.

Preferred

• Experience in fintech, SaaS, or B2B technology industries.
• Familiarity with basic HTML/CSS for troubleshooting and visual optimization.
• Experience working within or contributing to brand design systems.
• Knowledge of UX principles, SEO considerations, and analytics tools for iterative design improvement.

What Success Looks Like

• The designer consistently demonstrates clarity in execution, craft in detail, and empathy in audience understanding.
• The brand’s digital system grows stronger through consistency with flexibility, adapting seamlessly across platforms.
• Figma and Adobe assets are organized, scalable, and support a cohesive brand system.
• The designer self-manages tasks effectively, collaborates proactively, and contributes creative ideas that elevate the brand.
• The Digital Designer is a trusted creative partner—balancing artistry, execution, and initiative.