Lead Designer - Digital UI/UX (Subscription)

Responsibilities

• Define and champion a user-centric design philosophy across the organization, with an emphasis on SaaS and subscription-based product experiences.
• Design onboarding funnels, activation flows, dashboards, and in-app moments that drive subscription starts, trial conversions, retention, and recurring engagement.
• Create wireframes, prototypes, high-fidelity designs, and interaction models that communicate complex ideas clearly and simply.
• Iterate rapidly using qualitative insights, quantitative data, A/B testing, and user research—treating design as an optimization engine that directly influences KPIs.
• Partner closely with product management to define user problems and translate them into clear, testable, user-centric solutions.
• Collaborate with engineering to ensure design feasibility, accessibility, and high-quality implementation.
• Work hand-in-hand with analytics and growth teams to measure funnel performance, activation rates, cohort behavior, and friction points throughout the onboarding journey.

Qualifications

• Proven ability to design clean, modern, intuitive interfaces for subscription-based SaaS products and content-centric applications.
• Deep experience designing and optimizing onboarding funnels, trial experiences, subscription checkout flows, and retention-boosting UX.
• Strong understanding of growth loops, activation metrics, user engagement signals, and how UX design directly affects performance KPIs.
• Demonstrated experience with analytics platforms (e.g., GA, Amplitude, Mixpanel, Heap) and A/B testing tools, with a track record of driving measurable improvements.
• Excellent visual design fundamentals and mastery of Figma
• Ability to communicate design decisions clearly and persuasively to cross-functional partners.
• Experience in service design, customer journey mapping, or lifecycle-focused UX.
• Basic fluency in front-end technologies (HTML/CSS/JavaScript) to effectively collaborate with engineering.
• Strong understanding of content-driven product design—how editorial, media, or instructional content shapes user comprehension and engagement.

Education/Experience

• Bachelor’s degree in Graphic Design, Interaction Design, Human-Computer Interaction, or related field; equivalent work experience considered.
• 5-7+ years of overall experience, with 5+ years in product/UI/UX design, specifically within SaaS or subscription-based products.