Responsibilities
- Write, edit, and refine digital copy across site and app experiences to ensure clarity, usability, and consistency.
- Collaborate with Brand and Copy teams to craft copy that guides, informs, and converts while aligning with regulatory and compliance needs.
- Use strong attention to detail to manage copy documents used for site designs and QA, tracking edits and ensuring accuracy.
- Map and optimize copy across high-funnel (campaigns, landing pages, blog) and low-funnel (product, checkout) entry points to create cohesive, conversion-driven user journeys.
- Lead SEO initiatives by auditing, updating, and optimizing content across blog and top-of-funnel pages, in partnership with an external agency.
- Improve overall copy flow to reduce friction and enhance the user journey by working with testing leads to test, learn, and optimize.
- Leverage data, insights and testing to continually optimize messaging impact.
Requirements
- 3β5+ years of experience in UX writing, copywriting, or content strategy for digital products within an eCommerce company
- Experience with Figma and Google Drive is essential. JIRA a plus
- Strong understanding of UX best practices, microcopy, and content design principles
- Hands-on experience with SEO keyword strategy and optimization
- Excellent writing and editing skills, with flexibility between functional and brand-forward tones
- Collaborative approach with experience working across Product, Design, Creative, and Marketing teams
- Experience working in an agile environment a plus