Responsibilities

• Drive Membership Adoption: Strategize and conceptualize "Creative Engagement" formats—such as interactive polls, "Join the Club" prompts, and gated content hooks—to hit acquisition targets.
• Frictionless Monetisation: Design premium features, seamless checkout flows, and paywalls that clearly articulate brand value.
• Campaign & Brand Identity: Take ownership of the visual identity for membership launches (targeting 3 brand launches per month), ensuring a consistent and visually compelling premium "look and feel" across all platforms that also converts powerfully.
• Gamification & Interaction: Design mechanics that increase "Sessions per Member" and "Page Views per Member" through rewarding user experiences and loyalty-driven design.
• Performance-Led UX: Use qualitative and quantitative data to optimize the membership funnel, focusing on Conversion Rate Optimization (CRO) and reducing friction in the sign-up process.
• Creative Assets: Develop and iterate performance-led creative assets for paid social, display and video platforms, optimised for platform behaviours and structured creative testing frameworks.
• Cross-Functional Collaboration: Work closely with the Growth Hacker and CRM Lead to create and test ad creatives and email templates that align with the core product UX.
• Stakeholder & Squad Leadership: Lead the design process within the Membership squad, balancing technical feasibility with the high-paced requirements of the brand rollout plan.
• Design lifecycle and retention-focused campaigns (onboarding, upgrades, and win-back) that reinforce value perception and reduce churn, by focusing on the ongoing maintenance and development of Figma design systems for membership components.
• Mentorship: Inspire the wider UX team by demonstrating how creative, marketing-led design can coexist with and enhance user-centered principles.

Requirements

• Hands-on experience in UX/UI design, with a significant portion dedicated to Marketing Design, Performance Creative, or Membership/Subscription products across multiple brands and markets.
• Strong portfolio that showcases not just wireframes, but high-fidelity campaign creative and case studies where design directly influenced growth metrics (Acquisition, Retention, or CRO) including the design thinking and process behind them.
• User-Centric Problem Solving: Proven ability to translate unmet user needs and behavioral data into compelling, commercially successful design solutions and brand propositions.
• Gamification Knowledge: Experience designing interactive or incentivized user experiences is highly desirable.
• Agile Mentality: Comfortable working in a fast-paced squad environment with the ability to deliver at a high cadence (e.g., supporting multiple brand launches monthly).

Benefits

• Uncapped leave, because we trust you to manage your workload and time.
• When we hit our targets, enjoy a share of our profits with a bonus.
• Refer a friend and get rewarded when they join.
• Future Well-being support with access to our Colleague Assistant Programmes.
• Opportunity to purchase shares in Future, with our Share Incentive Plan.