Upshop
Upshop
1 open job
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Role Summary

As a Principal UX Designer at Upshop, you will own the evolution of our Design Platform and Design System while acting as both a senior craft practitioner and mentor to the design organization. In this role, you will have the opportunity to be a platform-minded design leader, partnering with other PMs to shape and operationalize Upshop 360 platform across all product suites. You will shape direction through hands-on contribution and thoughtful influence, helping the team make decisions confidently in ambiguity and complexity. You are a player-coach: a strategic thinker who leads by doing, builds with your hands, and elevates others’ work through mentorship and example. You will help define the future of Upshop’s design ecosystem β€” from foundational components to interaction patterns and scalable UX paradigms β€” ensuring consistency, coherence, and quality across products. This role requires a strong blend of senior UX craft, systems thinking, advanced prototyping, cross-functional influence, and coaching experience.

What You’ll Do

Design Platform & System Leadership

  • Own and evolve the Upshop Design Platform and System: components, guidelines, interaction language, motion principles, and shared patterns.
  • Partner with engineering to ensure consistency, scalability, performance, and technical feasibility at platform scale.
  • Define and document standards for how design is expressed across products β€” from tokens to complex state behaviors.
  • Advocate for accessibility, performance, and inclusive design across the system.

Hands-On UX & Interaction Craft

  • Create and iterate high-fidelity prototypes, interaction models, and design artifacts that clarify intent and drive alignment.
  • Use prototypes as a primary language for exploration, communication, and decision-making.
  • Translate research insights, user data, and business goals into elegant, scalable solutions.

Player-Coach Leadership

  • Serve as a mentor and coach: provide regular design critique, career guidance, and hands-on support for more junior designers.
  • Lead and facilitate cross-disciplinary workshops to solve complex UX challenges collaboratively.
  • Elevate team craft through shared best practices, tooling improvements, and patterns for reuse.

Cross-Functional Collaboration

  • Partner deeply with Product, Engineering, and Brand teams to shape outcomes that balance user needs with business strategy.
  • Influence product direction through strategic reasoning and exceptional design judgment.
  • Represent design decisions to senior leadership and stakeholders with clarity and confidence.

Working in Ambiguity & Evolving Practice

  • Thrive in exploratory environments where problems are undefined and outcomes are emerging.
  • Define and refine processes that help teams navigate ambiguity while maintaining velocity and quality.

Qualifications

  • Experience 7+ years of UX / product design experience with a strong portfolio of work that demonstrates both strategic depth and craft excellence.
  • Experience creating and scaling design systems or shared UX platforms in complex multi-product portfolios across different medium (web, tablet, mobile).
  • Proven track record of mentoring designers and elevating team quality.

Skills & Expertise

  • Hands-on design fluency: end-to-end interaction design, advanced prototyping (Figma), motion where applicable.
  • Deep systems thinking: ability to decompose and organize design patterns that scale across products and teams.
  • Excellent communication: ability to articulate decisions to both technical and non-technical audiences.
  • Comfort working with engineering on implementation patterns, constraints, and performance realities.
  • Strong understanding of user-centered design, accessibility, and usability best practices.
  • Experience contributing code to UI component libraries: React, Tailwind, Design Tokens, shadcn, CSS-in-JS; able to meaningfully engage on component structure and implementation quality.
  • Familiarity with analytics data used to inform design decisions.
  • Experience in high-growth SaaS or platform organizations.

What Makes You Successful Here

  • You set direction through clarity of thought and strength of craft, not hierarchy.
  • You enjoy making complexity feel simple for others - both in product and in how design works.
  • You are motivated by empowering others, sharing craft expertise, and defining scalable design strategies.
  • You embrace ambiguity and drive forward with both curiosity and discipline.

Portfolio Requirement

An online portfolio is required and should highlight:
  • Design system thinking and platform-level impact
  • High-fidelity prototypes and interaction work
  • Examples of coaching, mentoring, or elevating team outcomes

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