Responsibilities
- Lead and Conduct Research: Use a variety of research methods (both qualitative and quantitative) such as generative research (e.g., field studies, interviews, ethnography) to uncover new opportunities and evaluative research (e.g., usability testing, A/B testing, surveys) to assess product effectiveness.
- Develop and Execute Research Plans: Collaborate with stakeholders to define research questions, scope, and objectives. Plan, design, and execute studies, leveraging methods like surveys, card sorting, and contextual inquiry.
- Usability Testing: Conduct usability testing for prototypes and existing products to identify pain points and areas of improvement. Work closely with the design team to iterate on designs based on findings.
- Persona Development: Create and maintain detailed user personas based on research findings to guide the design and product development process.
- User Journey Mapping: Develop user journey maps and experience blueprints to illustrate the current and future state of user experiences, highlighting areas of friction and opportunities for enhancement.
- Data Analysis & Synthesis: Analyze qualitative and quantitative data to identify patterns, trends, and insights. Present actionable insights in a clear and compelling way to various stakeholders.
- Stakeholder Collaboration: Work closely with Product, Design, Engineering, and Marketing teams to ensure research findings are integrated into product roadmaps, design decisions, and overall strategy.
Qualifications
- 7+ years of experience in UX research, with a strong focus on both generative and evaluative research methods.
- Proven expertise in usability testing, surveys, persona development, and user journey mapping.
- Strong knowledge of qualitative and quantitative research methods, data collection, and analysis tools (e.g., user interviews, surveys, data analytics platforms, usability testing platforms).
- Experience working in a fast-paced Agile product development environment, collaborating with cross-functional teams.
- Excellent communication skills with the ability to present complex research findings to stakeholders in a clear and compelling manner.
- Proven track record of translating research insights into design recommendations and product strategies.
- Bachelorโs or Masterโs degree in Human-Computer Interaction (HCI), Psychology, Cognitive Science, or a related field.
Preferred Qualifications
- Experience with tools such as Optimal Workshop, UserTesting, Qualtrics, or similar platforms.
- Previous experience in a fast-paced, product-driven environment.
- Familiarity with UX/UI design tools like Figma, Sketch, or Adobe XD.
