Responsibilities
- Ensure brand voice, standards and messaging are consistent across regions, partners and platforms
- Act as a critical reviewer for marketing materials before they are sent to senior marketing and editorial leads for final sign approval
- Edit/refine copy for tone, clarity and consistency in line with The Economists voice and style, balancing editorial integrity with commercial needs
- Provide clear guidance to internal teams and agencies; field day-to-day brand questions
- Manage our brand video marketing efforts end to end
- Partner with Editorial, video editor and in-house paid team to maintain a steady pipeline of brand-elevating content
- Ensure videos perform against ambitious brand KPIs and optimize performance cross functionally
- Coordinate asset intake, versioning, localisation, accessibility checks, usage rights and archival hygiene
- Run pragmatic QA: specs, alt text, captions, credits, legal lines, link tracking and consistency checks
- Maintain orderly asset libraries; improve findability and reuse over reinventing
Who you are
- Experience in brand, editorial, or marketing (media/publishing or premium brand a plus)
- Proven copyediting / copywriting skills and comfort enforcing a distinctive tone of voice
- Razor-sharp attention to detail; strong grasp of brand systems and asset workflows
- Familiarity with asset/workflow tools (e.g., Airtable) and basic creative tools (Adobe/Canva/Figma a plus)
- Calm under pressure; excellent prioritisation; collaborative and diplomatic
