The Role
The brand foundation is built. Now we need someone to push it.We're looking for a Brand Designer who operates at the intersection of systems thinker and hands-on executor — someone who treats the brand as a strategic growth asset, not a visual exercise. You'll work closely with the Brand Lead and VP of Marketing to elevate how Rho shows up across every channel: from performance creative to OOH, from product partnership moments to the visual language that makes a fintech brand feel alive. This is a high-ownership, high-leverage role on a lean, fast team. You'll set the craft bar and help hold it there.
What You'll Do
- Own the visual system. Extend and evolve Rho's identity — pushing the brand forward while maintaining coherence across every touchpoint.
- Drive campaign creative end-to-end. From initial concept through final production across digital, OOH, social, and experiential.
- Design across the full channel mix. Web, email, paid social, performance creative, swag, events, and video.
- Think in motion. A digital-first brand has behavior, rhythm, and personality. You design with that aliveness in mind — whether or not you're the one animating it. You'll partner with our video team on storyboards, motion assets, and graphic overlays.
- Make complexity legible. Translate dense financial concepts into visual storytelling that resonates with a tech founder audience.
- Build for performance. Partner on creative that is on-brand and built to convert — and you track the results.
- Work cross-functionally. Deliver templated, scalable branded materials for Product, Events, Partnerships, and Sales.
- Use AI actively. From ideation to image generation to production — AI is in your workflow, not on your wishlist.
- Build with AI, not just alongside it. You use Claude and other AI tools to do things that weren't possible before: drafting creative briefs, generating concept variations at speed, writing prompts that produce production-usable assets, and exploring builds that blur the line between design and agentic workflow. You're not waiting for a tutorial — you're figuring it out.
What We're Looking For
- 4+ years in brand design, with a mix of agency and in-house experience.
- A portfolio demonstrating conceptual range, systems thinking, and high craft across brand identity, campaigns, and multi-channel execution.
- Genuine fluency with AI design tools — already in use, not aspirational.
- Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, After Effects).
- Working knowledge of motion design: storyboarding, designing for motion, and directing or executing video assets (After Effects, Jitter, or similar).
- Craft is not a checklist. Typography, color, composition, and visual hierarchy are the lens you see through — bad kerning registers before you've read the word.
- You design in full brand ecosystems. Physical, digital, environmental, experiential — you understand how every expression of a brand relates to the next.
- You communicate like a creative director. You show up with context, bring stakeholders along early, and articulate decisions with the same clarity you bring to the work.
- You can tie design decisions to business outcomes — engagement rates, conversion lift, CAC.
- Deep ownership, no territorial instincts.
Bonus Points
- Familiarity with product design principles — you design in harmony with a product team, not apart from it.
- Experience in Cinema 4D, Blender, or other 3D tools.
- Background in art direction or creative strategy.
