Staff Product Designer – Growth, Onboarding

7 months

In short

Join Kraken as a Staff Product Designer focusing on growth and onboarding. Lead design efforts for onboarding experiences, define strategies for identity verification and account setup, and shape the design language while collaborating with cross-functional teams.

Where
Remote Β· United States
Pay
$150k - $200k Β· typical
Level
Senior-level Β· Full-time
Kraken
Kraken
  • Web3

Operates a crypto exchange for trading, staking, payments and investing.

5 open roles Β· usually open about 3 weeks

Job Description

Raise the bar for the industry by leading staff-level design work across Kraken’s onboarding and first-time user experiences, setting clear benchmarks for quality, usability, and trust. Define experience strategy for complex onboarding systems including identity verification, account setup, and first product access. Own large, ambiguous product challenges that span multiple teams, systems, and regulatory requirements. Shape and evolve Kraken’s design language, strengthening visual and interaction consistency across onboarding surfaces while guiding patterns adopted across teams. Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, engineers, and compliance stakeholders. Influence product direction through strong product thinking, user insight, and clear articulation of design decisions. Use behavioral data, experimentation, and customer insight to improve activation, onboarding completion, and time to first value. Lead by example in design reviews, raising the level of critique, design judgment, and craft across the team. Design high-fidelity interactive experiences using prototyping to explore flows, motion, system states, and edge cases. Apply AI thoughtfully in the design process to accelerate exploration, testing, and iteration while maintaining strong design judgment.

Requirements

  • 8+ years of experience delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.
  • Staff-level product judgment.
  • You define direction across complex product areas and operate independently across large problem spaces.
  • Knowledge of cryptocurrency, and trading.
  • Working knowledge of AI tools and workflows used to accelerate design exploration and iteration.
  • Strong UX, interaction, and visual design skills with a consistent record of solving complex, ambiguous problems.
  • Proven experience designing critical user journeys such as onboarding, identity verification, activation, or other lifecycle experiences.
  • Experience designing in regulated or compliance-heavy environments such as fintech, payments, identity verification, or financial services.
  • KYC experience preferred.
  • Data-informed approach using qualitative research and quantitative signals, including experimentation and A/B testing tied to measurable outcomes.
  • Ability to translate research, behavioral data, and product strategy into clear product experiences.
  • Advanced prototyping skills to communicate interaction models, transitions, and system behaviors.
  • Strong communication skills with the ability to influence senior stakeholders and align cross-functional teams.
  • Experience mentoring designers and raising craft standards through critique and collaboration.
  • High ownership and bias to action in a fast-growing, remote-first organization.

Benefits

  • Offers Equity
  • Offers Bonus
  • Wellness allowance
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k)

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