Responsibilities

• Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.
• Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue.
• Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product.
• Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.
• Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.
• Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.
• Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.
• Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.

Requirements

• 5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience
• Experience launching new products and driving GTM strategy
• Experience working closely with Product Management, Marketing and Sales
• Deep understanding of competitive intelligence and how to use it to differentiate and win deals
• Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
• Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
• Data-driven mindset, with the ability to measure and iterate on success
• Driven, resourceful, and motivated to go the extra mile to help teams succeed.