Responsibilities

• Own go-to-market strategy for 1-2 of Tremendous top customer segments and lead execution across teams
• Drive and scale ICP research processes to sharpen segmentation, positioning, messaging, and campaign strategy
• Lead the development of high-impact ABM and broad-reach campaigns to generate and accelerate pipeline
• Partner with Content and Growth to shape our content strategy and expand into new acquisition channels (e.g., events, partnerships, third-party sites, web)
• Build strategic relationships with customers, partners, and influencers to shape thought leadership and elevate our brand
• Strengthen campaign and segment reporting to identify whats working, iterate quickly, and maximize ROIC
• Collaborate with Product and Sales to influence roadmap decisions and lead full-funnel product launches
• Lead competitive strategy and improve the teams approach to tracking and communicating market movements

Requirements

• 5 6 years of product marketing experience  strong preference for B2B SaaS
• Proven ability to lead go-to-market strategy for a product, vertical, or customer segment
• Deep empathy for customers and a track record of applying insights to shape messaging, campaigns, and product direction
• Strong storytelling and communication skills  you can influence cross-functional teams and executive stakeholders
• Highly proactive  you take ownership of complex projects, drive alignment, and see initiatives through with minimal oversight needed
• Experience designing and executing both broad-based and ABM-style marketing strategies
• Proficiency in conducting and scaling research  youve led win-loss interviews, voice of customer programs, or segmentation studies
• Experience partnering closely with sales, product, and customer success to drive adoption and revenue
• Analytical mindset  youre comfortable using data to evaluate performance and optimize strategy
• An eye for process improvements  you look for ways to streamline workflows, scale knowledge-sharing, and improve cross-functional alignment
• Ability to lead cross-team initiatives like competitive intelligence, thought leadership, or market expansion