The Role

• Lead the Competitor motion end-to-end, from surfacing intelligence to crafting narratives, plays, and campaigns.
• Work with Product Marketing, Sales, Revenue Marketing, and Enablement teams to influence pipeline velocity and win rates.

Competitive Intelligence & Market Dynamics

• Build and run a high-impact compete program tracking key players and emerging threats.
• Monitor competitor moves across product, pricing, GTM, and narrative and translate noise into actionable signal.
• Maintain always-on battlecards, teardowns, and segment-specific insights.
• Run competitive debriefs and brief executives and frontline teams on strategic threats and opportunities.

Takedown Campaigns & Offensive Plays

• Partner with Revenue Marketing to design and launch compete-first campaigns.
• Influence messaging, content, and targeting for competitive switch, win-back, and disrupt plays.
• Create frameworks to scale compete activation across channels.

Win/Loss Analysis & Strategic Insights

• Build a closed-loop win/loss program to diagnose competitive friction points across the funnel.
• Turn qualitative and quantitative data into strategic insights that inform GTM, positioning, and product roadmap.
• Work with RevOps to track competitive pressure across pipeline and ARR.

Enablement & Field Activation

• Arm GTM Enablement to train Sales, SDRs, CS, and frontline teams on competitor value props and objections.
• Deliver play-ready narratives to help the team drive urgency, differentiation, and control the conversation.
• Build a compete culture where every team member feels confident going head-to-head.

Positioning & Narrative

• Shape and evolve positioning to highlight strengths and expose competitor weaknesses.
• Partner with PMM and Brand teams to ensure messaging is consistent across GTM touchpoints.
• Influence roadmap decisions by surfacing competitor blind spots and opportunity gaps.

Requirements

• 4+ years in product marketing, competitive intelligence, or GTM strategy roles in high-growth B2B SaaS.
• Proven experience with win/loss analysis, competitor research, and sales enablement.
• Strong storytelling and content creation skills including decks, docs, campaigns, and enablement tools.
• Bias for action; curious, commercially savvy, and thrives in fast-paced environments.
• Can balance short-term GTM necessities with long-term strategic insight and make bold decisions.