Responsibilities
- Create a comprehensive marketing and communication program for our Broker solutions that build brand equity, increase market share and foster client engagement and advocates.
- Use business intelligence tools (ie. Marketo, SalesForce) to present and review results with senior management, adjust budgets, and adapt campaign tactics to optimize delivery of qualified leads
- Identify targets, segmenting clients and prospects and implementing A/B testing of campaigns
- Develop a deep knowledge and understanding of the market, target audiences and competition and effectively communicate competitive advantages.
- Develop core product positioning/messaging for Lone Wolfβs Broker software solutions.
- Share and evangelize the value proposition of our products to the sales team and develop the sales tools that support the selling process.
- Author and/or develop content for thought-leadership whitepapers, collateral, other sales tools, website, etc.
- Be the expert on our clients and what drives them to buy; be the expert on our competition and how to win against them.
- Coordinate with Product Management, General Managers and Sales on product pricing and packaging.
Requirements
- Deep knowledge of the real estate industry preferred but not required.
- Proficiency in translating features and functionalities into real-world benefits and value propositions through positioning/messaging.
- Knowledge of marketing, strategy, and KPIs.
- Strong communication and storytelling skills with the proven ability to develop creative solutions and adapt messaging to different audiences for different goals.
- Collaborator who can work positively with a range of stakeholders across the company, mitigating potential disagreements and finding common ground.
Qualifications
- Education: Bachelorβs degree in Marketing, Business, or equivalent; MBA preferred.
- Experience: 3-5 years of experience in product marketing, ideally in technology or B2B industries.
