Mission

• Work closely with product and business teams to ensure the successful go-to-market of business segments in Belgium.
• Focus on value proposition and sales pitch; identify issues and create solutions with sales, account management, and sales enablement teams.
• Gain deep understanding of business segments and personas through market and competitive intelligence, sharing insights with product and business teams.
• Organize and funnel product feedback from the field to influence the product roadmap and iterate on the sales pitch.

Tasks

• Write value proposition and pitch for new segments in close collaboration with sales teams.
• Test value propositions and pitches by joining sales meetings and full deal cycles.
• Create supporting marketing materials.
• Craft and execute creative ideas to unblock sales cycles, such as organizing wellbeing workshops with decision makers.
• Scale learnings from specific cycles to other commercial teams through training.
• Gather and analyze product feedback to prioritize product roadmap to unlock most deals.
• Serve as go-to person for marketing in the Belgian market, building bridges between marketing, sales, and product.

Experience & Background

• Minimum 6 years in Product Marketing, Product Management, or Brand roles, preferably in B2B SaaS.
• Fluency in English.
• Experience defining, positioning, and launching products or services.
• Experience working with commercial organizations or go-to-market teams.

Skills

• Thrives in fast-paced environments with strong business sense.
• Fluency in French or Dutch and understanding of Belgian cultural context is an asset.
• Strong generalist with can-do mindset and hands-on problem-solving attitude.
• Natural storytelling and copywriting talent.
• High empathy and customer experience obsession.
• Balanced strategic thinking and hands-on work capability.
• Analytical mind to simplify complex content and solve ambiguous problems.
• Ability to rally diverse stakeholders around common goals.

Perks & Benefits

• Fair rewards including generous equity packages.
• Flexible office locations including Paris HQ and co-working hubs in Ghent, Brussels, or Antwerp, or full remote option with home office equipment sponsorship.
• Top-tier equipment provided (Macbook Pro, keyboard, laptop stand, monitor, Bose headphones).
• Flexible vacation policy and working hours.
• Comprehensive health insurance fully covered for employee and family.
• Transport support via Green mobility budget.
• Learning and training opportunities with flexible policy, free books, and conference attendance support.
• Personal growth through dedicated coaching from day one.
• Extended parental leave for all new parents.