About the client
They’re hiring leaders to take a subscription supplement brand from over $4M/month toward 9 figures annually in 2027. They launched in early 2026 and scaled from $0 to over $4M/month in about 7 months. They’re pushing for their first 8-figure month.
Team: very lean. Two co-founders, a Head of Customer Support with a support team, and a creative team of strategists and editors.
Acquisition: Meta-heavy paid ads with a direct response approach.
Mission: own the creative engine and constantly increase creative output while raising the hit rate. Reports to James. The title is flexible: a lead strategist who has led strategy teams fits.
What they’ll own
- Creative strategists: managing, coaching, and training them
- Editing: managing the Head of Editing so the editing team outputs at a high level
- Strategy: staying hands-on in creative strategy to find the highest levers
- Department leadership: pushing the department forward with a clear management structure
First 90 days
Improve our systems for tracking creative data
Increase hit rate
Increase creative output
Build a proper management structure
Must have
- Direct response background, ideally in supplements
- A great creative strategist themselves, with a strong creative eye
- Proven at coaching, managing, and leading a strategy team
Typical week: weekly department call, weekly call with the Head of Editing, and one-on-one coaching calls with each creative strategist
Pay: $10K+/month, plus a performance bonus tied to the whole department’s results.
Remote role
Chance of equity in the future
