Responsibilities

• Identify key actions, sequences, thresholds, and intent patterns that predict expansion opportunities
• Define and maintain qualification frameworks and Product-Qualified Lead criteria
• Collaborate with Product, Data Science, and RevOps for tracking, scoring thresholds, and handoff processes
• Iterate on PQL signals to improve lead quality and conversion rates
• Own program design translating signals into multi-surface programs for lead generation and revenue growth
• Design and execute rapid A/B and multivariate tests; analyze results and scale winning experiments
• Leverage product analytics and CRM insights to track performance and identify friction points
• Analyze performance regularly and maintain KPI dashboards tied to sales and revenue metrics
• Collaborate cross-functionally with Data, Product, Engineering, Sales, RevOps, and Lifecycle teams
• Prototype AI-driven workflows, personalization, and predictive scoring; explore emerging AI tools
• Document processes and develop scalable growth playbooks and dashboards
• Ensure programs comply with enterprise-grade security, compliance, and brand guidelines

Requirements

• 5+ years of product-led or performance marketing experience with strong analytics skills
• Hands-on experience defining and refining PQL signals and scoring models
• Skilled in working with large datasets and translating data into growth opportunities
• Ability to combine strategic vision with detailed campaign execution
• Growth hacker mindset with prioritization and urgency
• Experience marketing to mid-market and enterprise buyers and navigating complex sales cycles
• Strong cross-functional collaboration skills
• Knowledge of B2B funnel metrics and attribution modeling
• Clear communication and storytelling skills with data insights
• Curiosity and openness to learning emerging AI technologies

Benefits

• Equity ownership (RSUs) in a privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance for full-time employees and dependents
• Paid parental leave and pregnancy disability leave
• Flexible PTO and sabbatical program
• Access to mental wellness, coaching, therapy, and Employee Assistance Program
• Monthly stipends for work and wellness
• 401k or pension schemes and financial wellness benefits