Responsibilities

• Concept, design, and produce creative for paid performance campaigns across channels (Meta, LinkedIn, Google Display, YouTube, programmatic, etc.).
• Design and deliver dev-ready, brand-building campaign landing pages.
• Translate growth and performance goals into creative strategies that deliver against KPIs (CTR, conversion, ROAS).
• Partner with growth and marketing teams on campaign development, ensuring ideas scale across channels.
• Act as a creative engine, generating concepts that push the brand forward while delivering measurable impact.
• Collaborate with copy, motion, and marketing partners to execute high-quality work, fast.
• Maintain brand consistency while adapting creative for performance and experimentation.

Requirements

• 4–6 years of design or art direction experience with a focus on paid performance advertising (agency or in-house, SaaS a plus).
• A strong portfolio with proven results in performance ads across Meta, LinkedIn, Google, YouTube, and other growth channels.
• Experience designing creative that improves performance metrics (CTR, conversion rates, ROAS).
• Proficiency in AI video/photo platforms, Figma, and Adobe Creative Suite (motion skills a plus).
• Experience balancing high creative quality with quick-turn production.
• A knack for both big-idea thinking and detailed execution.

Success Metrics

• Lift in CTR and engagement rates for paid campaigns.
• Improved conversion rates and pipeline contribution tied to ad creative.
• Increased ROAS and cost efficiency across channels.
• Scaled creative testing velocity (volume of ad variations produced + iterated).
• Positive feedback from cross-functional partners on creative quality and impact.