Responsibilities
- Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement
- Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps
- Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers
- Develop and deliver customer training programs in partnership with Customer Success and Product, helping users understand and adopt key product features
- Partner with Product, Engineering, and CS to translate behavioral data and customer feedback into adoption strategies and product improvements
- Build scalable enablement frameworks (in-app guidance, lifecycle campaigns, knowledge base content, and video tutorials) that reduce reliance on 1:1 interventions
- Create data-backed materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion
- Ensure customer insights inform both the product roadmap and go-to-market strategies
Requirements
- Strong analytical background with proven experience using product analytics tools (PostHog, Amplitude, Heap, Mixpanel)
- Experience in B2B SaaS, ideally in roles focused on product adoption, growth, customer lifecycle, or training
- Demonstrated ability to design and execute customer research initiatives
- Proven skills in turning complex data into clear, actionable insights
- Ability to scale education and adoption initiatives through automation and content
- Cross-functional collaborator, comfortable working with Product, Engineering, Marketing, and CS teams
Bonus Points
- Background in predictive maintenance, IoT, or industrial technologies
- Experience designing or delivering customer training programs
- Familiarity with experimentation frameworks and A/B testing
- Experience in product-led growth (PLG) environments
- Comfortable presenting insights and training sessions to diverse audiences
