Responsibilities

• Develop compelling, impactful messaging and positioning for Mistral Code to prosumer and Enterprise audiences
• Differentiate Mistral’s offerings and value proposition in a fast-moving, competitive landscape
• Translate technical features into clear, benefit-driven content for diverse audiences
• Partner closely with GTM teams to understand customer needs and pain points, ensuring our solutions address them effectively
• Create scalable, repeatable use cases and enable comms/GTM teams to drive awareness and revenue
• Act as a trusted partner for field teams, helping them articulate Mistral’s capabilities and value proposition
• Drive the creation of engaging content (blog posts, demos, whitepapers, case studies, tutorials, webinars) to educate and inspire our target audience
• Collaborate with developer relations to refine positioning and messaging for technical audiences
• Support demand generation with data-driven insights and tailored content for key customer segments
• Analyze market trends and competitive dynamics to influence product roadmaps and marketing strategies
• Identify and execute strategies to reach and engage target customers, accelerating deal cycles and business growth

Requirements

• 7–10 years of experience in product or growth marketing, with a focus on Enterprise or prosumer technology-driven companies
• Successfully launched apps, achieved product-market fit, and driven adoption for mass-market or developer audiences
• Skilled in positioning, messaging, and storytelling for technical products, making complex ideas accessible and compelling
• Adept at translating technical features into clear, user-centric narratives that address needs, pains, and barriers
• Deep understanding of end-to-end user journeys, especially in rapidly evolving industries like AI or SaaS
• Experience with SaaS, self-service evaluation cycles, and strategies to accelerate user adoption
• Ability to identify and target underserved or emerging user segments with tailored product positioning
• Knowledge of content platforms, influencer ecosystems, and creator-led strategies to amplify engagement
• Strong verbal and written communication skills, with experience presenting to diverse audiences
• Proven ability to simplify technical value for non-technical stakeholders and end-users
• Self-starter who thrives in fast-paced environments and drives projects independently
• Collaborative leader with a track record of aligning cross-functional teams (product, GTM, comms, legal, etc.)
• Experience in prosumer tools (e.g., GitHub, Replit, Canva)
• Thought leadership or experience in AI, enterprise software, or developer-focused products is a strong plus