Key Responsibilities
- Design and execute comprehensive competitive analysis frameworks to monitor competitor movements, product launches, and market positioning
- Develop competitive battle cards and positioning materials for sales and product teams
- Build and maintain competitive intelligence systems and dashboards
- Conduct win/loss analysis to understand competitive dynamics and inform product strategy
- Lead brand health tracking studies to measure awareness, consideration, and perception in target markets
- Design and implement brand perception research across customer and prospect segments
- Analyze brand positioning relative to competitors and provide strategic recommendations
- Partner with marketing to measure brand campaign effectiveness
- Lead pricing and packaging research to optimize monetization strategy
- Conduct market sizing and segmentation analysis for expansion opportunities
- Design and execute research to identify new market segments and use cases
- Evaluate product-market fit for new features and offerings
- Partner with Product on experimentation and testing methodologies
- Collaborate with Product teams to inform roadmap decisions with customer insights
- Partner with GTM teams (Sales, Marketing, Customer Success) to drive go-to-market strategy
- Present research findings and recommendations to executive leadership
- Mentor and guide other researchers and stakeholders on research best practices
Required Qualifications
- 8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research
- Deep expertise in both qualitative and quantitative research methodologies
- Proven track record conducting pricing and packaging research with measurable business impact
- Strong competitive intelligence skills, including framework development and analysis
- Experience with brand tracking methodologies and metrics
- B2B SaaS experience preferred, particularly in sales intelligence, data, or martech
- Excellent stakeholder management skills with ability to influence cross-functional teams
- Strong analytical skills with proficiency in statistical analysis tools (SPSS, R, Python, or similar)
- Outstanding communication skills with ability to translate complex data into actionable insights
- Experience working across Product and GTM organizations in a fast-paced environment
Preferred Qualifications
- Advanced degree in Market Research, Statistics, Business, or related field
- Experience with research platforms and tools (Qualtrics, Sprig, Dovetail, etc.)
- Knowledge of sales technology and data intelligence market
- Experience building and scaling research functions
- Background in product-led growth or expansion research
