Responsibilities

• Build, customize, and lead demo flows showcasing platform value, flexibility, and impact across various formats.
• Translate technical features into clear, business-focused stories for diverse audiences.
• Use demo environment and AI/prototyping tools to create streamlined demos for keynotes, field support, and marketing videos.
• Own and refine demo assets with feedback from Product, Sales, Competitive Intelligence, and Customer Success.
• Partner with Product to integrate new releases into demos.
• Design and deliver demos for virtual and in-person launches and events, clearly articulating value propositions.
• Monitor demo usage and impact, iterate to maximize adoption and satisfaction.
• Serve as a subject matter expert in demo-led engagements at events, webinars, and customer meetings.
• Partner with research teams to understand buyer personas, industry trends, and business challenges to ensure demo narratives resonate.

Requirements

• 4+ years experience in B2B SaaS or related technology, especially technical product marketing or solution engineering.
• Deep understanding of APIs, developer platforms, and technical products.
• Ability to translate complex technical features into customer-facing value propositions.
• Familiarity with cloud technologies, SaaS, integrations, and data systems.
• Exceptional storytelling and communication skills with experience defining positioning and messaging.
• Proficiency with demo creation tools like Figma and video production software (Camtasia, Adobe Premiere Pro).
• Analytical and strategic thinking with ability to tailor product positioning to industry and customer challenges.
• Experience collaborating cross-functionally to align messaging and drive success.
• Self-starter with strong project management skills.
• Bachelor’s degree in Marketing, Business, or related field preferred.

Location

• Based in Denver with occasional travel required.