Role Overview

• Build and lead a high-impact performance creative team focused on localised paid social assets in Australia.
• Translate business objectives into compelling creative strategies for customer acquisition.

Key Focus Areas

• Strategy & Goal Setting: Develop creative strategy aligned with AU customer acquisition goals.
• Creative Execution: Lead development of local short-form video and static assets for Meta and other channels.
• Testing & Data: Establish rapid testing cadence using performance marketing metrics (CTR, LTV, CAC, ROAS) to guide creative decisions.
• Team Leadership: Mentor and manage team toward performance-driven results and foster a culture of feedback and experimentation.

Recent Involvements

• Co-lead regional learning plan for creative testing and identify hypotheses.
• Own creative production roadmap and resource planning for paid social initiatives.
• Collaborate with Growth and Paid Media teams locally and globally.
• Manage competing priorities balancing rapid output with quality.
• Ensure team deliverables meet deadlines, scope, and standards.

Candidate Profile

• Strategic and data-driven creative leader with expertise in paid social creative trends and performance marketing.
• Comfortable using generative AI tools for creative ideation and production.
• Strong ideation, storytelling skills, and a high-quality social media video portfolio.
• Skilled in managing projects, people, and multiple deadlines simultaneously.
• People leader who mentors and manages the team towards performance and development.
• Passionate to make a positive impact through work.