Role Overview
- Build and lead a high-impact performance creative team focused on localised paid social assets in Australia.
- Translate business objectives into compelling creative strategies for customer acquisition.
Key Focus Areas
- Strategy & Goal Setting: Develop creative strategy aligned with AU customer acquisition goals.
- Creative Execution: Lead development of local short-form video and static assets for Meta and other channels.
- Testing & Data: Establish rapid testing cadence using performance marketing metrics (CTR, LTV, CAC, ROAS) to guide creative decisions.
- Team Leadership: Mentor and manage team toward performance-driven results and foster a culture of feedback and experimentation.
Recent Involvements
- Co-lead regional learning plan for creative testing and identify hypotheses.
- Own creative production roadmap and resource planning for paid social initiatives.
- Collaborate with Growth and Paid Media teams locally and globally.
- Manage competing priorities balancing rapid output with quality.
- Ensure team deliverables meet deadlines, scope, and standards.
Candidate Profile
- Strategic and data-driven creative leader with expertise in paid social creative trends and performance marketing.
- Comfortable using generative AI tools for creative ideation and production.
- Strong ideation, storytelling skills, and a high-quality social media video portfolio.
- Skilled in managing projects, people, and multiple deadlines simultaneously.
- People leader who mentors and manages the team towards performance and development.
- Passionate to make a positive impact through work.
