Responsibilities
- Own and execute go-to-market work for 12 priority segments with the Director of Product Marketing
- Conduct ICP and market research including interviews, win/loss analysis, deal reviews, and desk research
- Translate insights into segment-ready outputs like ICP definitions, messaging, proof points, talk tracks, FAQs
- Build and maintain sales enablement materials including one-pagers, decks, objection handling, battlecards
- Drive adoption through trainings and updates
- Partner with Sales, RevOps, and CS to iterate on messaging and assets based on feedback
- Support product launches end-to-end with internal readiness and external communications
- Create launch messaging, customer-facing narratives, and supporting assets to drive understanding and adoption
- Maintain competitive intelligence and communicate key differentiators via enablement and content
- Partner with Growth and Content teams on campaigns and ABM motions, providing segment insights and messaging
Requirements
- 3-5 years of product marketing experience, preferably in B2B SaaS
- Experience shaping messaging and positioning for specific customer segments, personas, or use cases
- Strong writing and communication skills to turn complex topics into clear copy
- Comfort with qualitative and quantitative research methods
- Strong project management and prioritization skills in a fast-moving environment
- Proven ability to collaborate cross-functionally with Sales, Growth, and Content teams
Nice to Have
- Experience supporting ABM or targeted segment campaigns
- Experience in fintech, payments, or multi-stakeholder B2B buying environments
