Responsibilities

• Own and execute go-to-market work for 12 priority segments with the Director of Product Marketing
• Conduct ICP and market research including interviews, win/loss analysis, deal reviews, and desk research
• Translate insights into segment-ready outputs like ICP definitions, messaging, proof points, talk tracks, FAQs
• Build and maintain sales enablement materials including one-pagers, decks, objection handling, battlecards
• Drive adoption through trainings and updates
• Partner with Sales, RevOps, and CS to iterate on messaging and assets based on feedback
• Support product launches end-to-end with internal readiness and external communications
• Create launch messaging, customer-facing narratives, and supporting assets to drive understanding and adoption
• Maintain competitive intelligence and communicate key differentiators via enablement and content
• Partner with Growth and Content teams on campaigns and ABM motions, providing segment insights and messaging

Requirements

• 3-5 years of product marketing experience, preferably in B2B SaaS
• Experience shaping messaging and positioning for specific customer segments, personas, or use cases
• Strong writing and communication skills to turn complex topics into clear copy
• Comfort with qualitative and quantitative research methods
• Strong project management and prioritization skills in a fast-moving environment
• Proven ability to collaborate cross-functionally with Sales, Growth, and Content teams

Nice to Have

• Experience supporting ABM or targeted segment campaigns
• Experience in fintech, payments, or multi-stakeholder B2B buying environments