Responsibilities

• Lead End-user Marketing strategy across the region with direct accountability for marketing-sourced paid subscriber revenue.
• Manage KPIs including member acquisition, subscriptions, and churn, focusing on growth opportunities within key B2B clients.
• Develop comprehensive marketing plans and optimize processes continuously.
• Own full funnel marketing metrics and KPIs across multiple channels like Email, Push Notifications, In-App Pop-ups, and WhatsApp.
• Apply strong analytical skills for data-driven decision-making and balance regional market demands.
• Collaborate cross-functionally with local stakeholders to manage initiatives and drive visibility.
• Identify regional trends and opportunities, benchmarking competitors and marketing initiatives.
• Serve as Project Manager for regional end-user marketing initiatives, maintaining quality and adherence to global guidelines.
• Manage the creation of regional marketing assets ensuring brand consistency and using tools like Canva and Figma; HTML knowledge required.
• Encourage innovation, testing, and scaling of growth initiatives.
• Promote wellbeing and a supportive work environment.

Requirements

• Residence in São Paulo with availability to attend office at least twice per month.
• Expertise in end-to-end management of multi-channel marketing campaigns.
• Proven experience in driving a culture of testing and scaling local insights globally.
• Ability to translate complex datasets and KPIs into actionable business insights.
• Proactive identification of emerging technologies and trends.
• Proficiency in managing multiple projects using prioritization frameworks like RICE.
• Excellent communication skills across various audiences and building synergies among teams.
• High autonomy and ability to push back on misaligned initiatives.
• Capability to identify opportunities beyond usual scope and promptly resolve conflicts.
• Mandatory experience in CRM strategy and growth analytics.

Work Conditions

• Hybrid work model based in São Paulo, Brazil with flexibility discussed with recruiter and hiring manager.
• Availability to attend office at least two times per month.