Responsibilities

• Own messaging and positioning for your product area or customer segment
• Partner with Product Managers to deeply understand the product, roadmap, and customer needs; produce documentation and assets to share your understanding internally and externally
• Lead product launches and feature announcements end-to-end, orchestrating cross-functional execution across Sales, Growth, and CS
• Develop customer-facing narratives, including website copy, product pages, launch assets, and lifecycle messaging
• Create sales enablement materials including pitch decks, one-pagers, battle cards, click-through demos, and competitive assets
• Design, run, and synthesize customer and market research to uncover insights that inform positioning and GTM opportunities
• Partner with revenue teams to ensure messaging consistency across website, ads, lifecycle marketing, and email
• Track and communicate launch performance, customer feedback, and competitive changes

Requirements

• 3–6 years of experience, with 2–3 years in Product Marketing or a closely related role (e.g., Product Management, Customer Success, Sales Engineering, Growth Marketing, Competitive Intelligence)
• Experience working with product teams and translating product details into clear, compelling customer communications
• Direct customer-facing experience gained through conducting interviews, attending sales calls, or providing CS/implementation support
• Experience delivering meaningful contributions to product launches or major feature rollouts such as enablement, messaging, pitch decks, or campaigns
• Strong written and verbal communication skills; exceptional ability to turn complex ideas into clear, customer-friendly stories
• Solid understanding of customer personas, buying journeys, and sales motions
• Strong collaborative nature and relationship-building across stakeholders; deep understanding of the various responsibilities of different internal teams
• Strong self-management skills to own timelines, feature release work-backs, and project prioritization
• Data-driven mindset; complete comfort deriving insights from multiple known sources of data, as well as ideating new methods for obtaining helpful data
• Familiarity with G-Suite, Notion, Figma, Slack, HubSpot, Google Analytics, Wynter, and Gong

Preferred Skills and Experience

• Strong analytical/research background (STEM degree is a plus)
• Experience in B2B SaaS or high-growth technology companies
• Track record of success targeting multiple industries or personas
• Understanding of startup finance and equity
• Keen eye for all things design & comfort working with design agencies

Work Environment and Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)