Responsibilities
- Develop and execute retention strategies to reduce subscriber churn, improve subscription renewal rates, and increase customer lifetime value.
- Analyze subscription performance and customer behavior to identify retention opportunities, cancellation trends, and revenue growth potential.
- Develop and optimize lifecycle marketing campaigns across email and SMS to support subscriber onboarding, engagement, renewal, and reactivation.
- Design and implement strategies to recover at-risk subscribers and reactivate former customers.
- Monitor key retention metrics, including subscriber churn, renewal rates, repeat purchases, customer lifetime value, and reactivation performance.
- Conduct experiments to improve lifecycle marketing performance, subscription retention, and recurring revenue.
- Collaborate with marketing and other relevant stakeholders to align retention initiatives with acquisition campaigns and the overall customer experience.
- Identify opportunities to improve subscription processes and develop scalable strategies to support sustainable recurring revenue growth.
Requirements
- Must have experience working in a subscription-heavy DTC business generating at least seven figures in monthly recurring revenue (MRR).
- Proven experience developing and executing retention strategies that improve subscription performance and customer lifetime value.
- Strong understanding of subscription business models, subscriber lifecycle management, churn reduction, and recurring revenue growth.
- Experience managing lifecycle marketing strategies across email and SMS.
- Strong analytical skills, with the ability to interpret retention metrics and translate insights into actionable strategies.
- Experience with customer segmentation, lifecycle automation, retention campaigns, and subscriber reactivation.
- Ability to work independently, take ownership of retention initiatives, and operate effectively in a fast-paced DTC environment.
- Strong communication and collaboration skills, with the ability to work closely with marketing teams and business leadership.
- Familiarity with subscription management platforms, CRM systems, and lifecycle marketing tools is preferred.
- US-based candidates are preferred, but qualified international contractors may also be considered.
Benefits
- Competitive compensation
- Work remotely while collaborating with a growing DTC brand.
- A full-time contractor engagement.
