Responsibilities
- Manage product marketing, including customer research and segmentation, goal setting, positioning and messaging, competitive intelligence, and go-to-market strategy and execution.
- Collaborate with the broader marketing team to conceive and execute marketing campaigns that generate demand, elevate brand awareness, and foster demand generation.
- Support MNTNβs creative platforms, QuickFrame AI and QuickFrame Marketplace, which help advertisers and agencies build more and better TV ads, as well as other MNTN product launches.
- Collaborate cross-functionally, including with Product and Engineering, Sales, Customer Success, Design, Project Management, Learning and Enablement, and Business Development.
- Work with program teams to plan, coordinate, and execute high-quality marketing milestones on-time.
- Drive internal awareness of new products.
- Track and report on KPIs to gauge the effectiveness of product marketing-led campaigns.
- Report results to senior leadership and recommend changes as needed.
Requirements
- 5+ years of product marketing experience.
- Crisp, concise written and oral communication skills. (We write a lot, so if you did a lot of writing in college or if you write in your free time, thatβs a plus.)
- Experience managing the full-cycle of product marketing, including market research and gathering customer insights, developing positioning and messaging, setting goals, researching competitors, developing enablement and go-to-market guidance, and analyzing campaign results.
- Passion for creative - even better if you have experience marketing AI video products and/or products that help companies build ads or videos.
- Advertising experience is also preferred.
- Ability to gather and analyze both qualitative and quantitative data.
- Cross-functional work experience.
- Curiosity, technical acumen, accountability, and self-discipline.
- An innate resourcefulness and a proactive attitude
Perks
- 100% remote within the US
- Flexible vacation policy
- Annual vacation allowance for travel related expenses
- Three-day weekend every month of the year
- Competitive compensation
- 100% healthcare coverage
- 401k plan
- Flexible Spending Account (FSA) for dependent, medical, and dental care
- Access to coaching, therapy, and professional development