Responsibilities

• Become an expert on customers and DER adoption challenges and solutions
• Disseminate and evangelize customer insights across the company
• Craft compelling messaging and solution-level narratives aligned with company positioning
• Support Sales, Marketing, Product and Customer Success teams; provide training
• Lead creation of product marketing collateral including sales enablement materials, fact sheets, presentations, website content, and case studies
• Support development and execution of go-to-market plans, including sales enablement and promotions
• Conduct competitive analysis to identify trends, strategies, and differentiation opportunities
• Inform content roadmap with audience insights and collaborate with Brand Marketing for consistent messaging
• Collaborate cross-functionally to understand audience challenges and refine messaging
• Measure and analyze effectiveness of product marketing initiatives, track KPIs, and provide insights for improvement
• Perform other duties as assigned

Requirements

• 3+ years experience in product marketing, preferably in technology, energy, or utilities
• Bachelor’s degree or equivalent with understanding of product marketing principles and tactics
• Curiosity and ability to iterate quickly on new ideas
• Excellent written and verbal communication skills to distill complex concepts into clear messaging
• Experience developing impactful marketing collateral including sales materials and web content
• Proven cross-functional collaboration with product management, sales, client success, and engineering
• Strong project management to handle multiple projects and meet deadlines
• Ability to independently identify and initiate new projects
• Passion for sustainability and renewable energy
• Expertise in Microsoft Excel and PowerPoint