Who we are

• Alan's vision is to make prevention the new norm of care for all, helping people live in good health to 100 and assisting employers to turn health benefits into valuable investments.
• We build a vertically integrated health partner uniting insurance and healthcare delivery into one system, serving over 1M users and partnering with 35K+ companies.
• Our team operates across France, Spain, Belgium, and Canada.

How we do it?

• We are obsessed with helping members live healthier and prioritize mission above all.
• We maintain high standards, distributed ownership, and radical transparency.
• We collaborate with genuine care, provide honest feedback, and think boldly.
• We focus on disciplined execution and fight complexity with smart processes.

Alan's growth in Spain

• Rapid scale in a B2B2C model requiring direct engagement with employees for enrollment and retention.
• Opportunity to build lifecycle marketing infrastructure from scratch to drive adoption, engagement, and loyalty.
• Focus on scalable and systematic activation, monetization, and retention campaigns.

The Product Marketing (Lifecycle) role

• Build scalable member activation programs: Create automated onboarding journeys, run live campaigns, build enrollment campaigns, design multi-channel sequences, collaborate with Sales on enrollment, and develop Spain-specific messaging.
• Unlock monetization and strengthen retention: Design upsell campaigns, create engagement campaigns, build segmented programs, identify cross-sell opportunities, and establish metrics frameworks.
• Own technical infrastructure and optimize continuously: Build campaign logic in Customer.io or similar, set up A/B testing, analyze data for optimization, create dashboards, and troubleshoot issues.

You may be a great fit if you have

• B2B2C marketing experience engaging both decision-makers and end-users.
• Marketing automation mastery with Customer.io, Braze, Iterable or similar.
• Data-driven mindset with skills in drop-off identification, A/B testing, and cohort analysis.
• Strategic lifecycle thinking across activation, engagement, monetization, and retention.
• Multi-channel orchestration including email, SMS, push, in-app messaging, webinars, and live activations.
• Creative execution with copywriting and visual asset creation skills.
• Growth obsession with focus on activation, conversion, retention, and business impact.
• Technical autonomy to build, launch, and optimize end-to-end campaigns.
• Spanish fluency (native or fully fluent).

Nice-to-haves

• Experience in healthtech, insurtech, fintech, benefits platforms, or marketplaces.
• Knowledge of Spanish healthcare landscape and competitive dynamics.
• Background in high-growth tech/SaaS lifecycle marketing.
• Experience building greenfield lifecycle programs.

What we value

• Ownership and self-driven project execution.
• Entrepreneurial mindset thriving in ambiguity.
• Impact-driven focus on business outcomes and member value.
• Collaborative work style across teams.
• Customer-centric curiosity about member needs.
• Resilience with experimentation and iteration.

Perks & Benefits

• Competitive salary and equity.
• Best-in-class healthcare insurance for you and family.
• Flexible remote work within Spain or hybrid from Madrid office.
• Flexible leave policy without pre-approval.
• Personal growth with coaching and development budget.
• Work with an exceptional, mission-driven team.

Location

• Madrid, Spain (hybrid) or remote within Spain.