Responsibilities

• Strategize and oversee long-term creative planning and briefing, owning the creative roadmap and partnering with stakeholders to drive synergy and content production efficiencies.
• Own creative journey mapping across channels, ensuring a cohesive, intentional experience at every touchpoint.
• Partner with stakeholders pre-kickoff to vet, question, and strengthen briefs, clarifying objectives, audiences, and success metrics.
• Support creative team members in understanding briefs, pitching and defending creative ideas, and translating feedback into clear next steps.
• Identify opportunities to maximize creative impact and efficiency across the journey through reuse, adaptation, and prioritization.
• Build cross functional relationships and processes that enable deep understanding of business goals and how creative will support brand success.

Creative Insights & Innovation

• Collaborate with channel owners on cross-channel creative testing.
• Translate performance data and insights into clear, actionable recommendations for creative optimization.
• Ensure learnings are documented and shared to inform future work and strategic decisions.
• Manage and collaborate on special creative projects in support of broad company initiatives beyond marketing, e.g. recruiting and employee branding.

Tools, Systems & Enablement

• Propose, evaluate, onboard, and manage creative tools and systems (e.g., AI tools, Digital Asset Management).
• Help introduce scalable workflows and frameworks that support efficient creative production.
• Support the evolution of creative analytics, reporting, and measurement practices.
• Act as a resource for problem-solving creative needs company-wide.
• Perform other duties as assigned.

Qualifications

• 6+ years of experience in an in-house creative and marketing environment in a strategic role.
• Strong operational and project management capabilities and experience driving operational workflows and initiatives.
• Deep understanding of multi-channel consumer funnels and creative production workflows—website, email, paid media, direct mail, etc.
• Demonstrated experience mapping and optimizing creative or customer journeys.
• Experience developing and executing cross-channel creative testing strategies.
• Proven ability to translate insights and data into actionable creative guidance.
• Experience introducing and scaling tools and systems within creative teams.
• Familiarity with analytics platforms such as Google Analytics and Meta.
• Strong strategic thinking, communication, and stakeholder partnership skills.