The Impact of the Product Communications Manager at Coupa

What You’ll Do

• Write internal and external communications that are clear, concise, and closely aligned to strategic business goals. These include emails, in-app messages, FAQs, and presentations.
• Plan and execute operational customer communication plans across topics such as technical migrations, releases, compliance requirements, and product lifecycle updates.
• Manage communication strategy for customer touchpoints such as newsletters, event invitations, and user groups.
• Create Outreach content and Marketo programs targeted at customer audiences, while continually optimizing campaigns to improve performance.
• Develop and implement new formats such as microlearning modules, bite-sized updates, videos, and other approaches to keep communications fresh and impactful.
• Manage any function-specific internal communication channels such as intranet site, Slack channels, newsletters, or town halls.

What You Will Bring to Coupa

• 10 years of progressive experience in customer communications or corporate communications roles.
• Bachelor's degree (or equivalent) in a relevant field such as Marketing, Communications, Journalism, or a related field.
• Strong writing, editing, and verbal communication skills with attention to detail.
• Ability to work effectively with senior leadership and across multiple departments.
• Excellent interpersonal skills and a collaborative mindset.
• A passion for leveraging technology and different mediums such as video to produce engaging communications for our customers.
• Proven ability to organize and present complex information in a clear, compelling, and easy-to-understand manner.
• Ability to take initiative and plan, coordinate, and execute work across multiple projects with competing priorities.
• Experience using various digital communication platforms and related tools for example: Marketo, Outreach, Salesforce, Hereto, Powtoons, and Camtasia.