Head of Product Marketing

24 days ago

Job Description

Mercuryโ€™s Head of Product Marketing will lead a talented team of marketers, and work hand in hand with product teams and the rest of the marketing team to bring Mercuryโ€™s banking* and financial products to more and more ambitious companies (and people) around the world.

Here are some of the things that youโ€™ll do:

  • Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury's products across all of our audiences
  • Go deep on the products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
  • Plan and execute product GTMs, nailing our target audience, messaging, channel strategy, and measurement
  • Collaborate with Eng/Product/Design to influence product roadmaps with the ultimate goal of increasing product adoption and customer growth
  • Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
  • Set short-term and long-term goals that are grounded in data and focused on impact
  • Be a key voice of marketing leadership; sharing customer and market insights to inform the marketing and company strategy
  • Develop and nurture a high-performing product marketing team, providing coaching, mentorship, and professional development opportunities
  • Set up the foundation and ways of working for the PMM team to operate efficiently and scale successfully

There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of this experience:

  • 10+ years of experience in product marketing, with at least 5+ years hiring and developing high performing teams
  • Experience at a growth stage B2B startup, preferably a fintech, with multiple different product lines
  • Product marketing depth: an expert in personas, positioning, messaging, pricing, and GTM strategy
  • And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time 
  • Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the company
  • Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
  • You hold a very high quality bar, and enjoy doing research to really understand how a product is built and why customers value what they want
  • Up to date on modern tools to help the team operate more efficiently, and reach new levels of personalization with our audiences

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidateโ€™s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

  • US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $260,300 - $306,200 USD
  • US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $234,300 - $275,600 USD
  • Canadian employees (any location): CAD 236,900 - 278,600

About Mercury

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In 1954, Eero Saarinen designed a bank with glass walls, no offices, and a completely open floor plan in Columbus, Indiana. It was surrounded by trees; the furniture was made by Herman Miller; the lobby flooring was thick, rustic brick. It was built with transparency and community at its core.

Since then, a lot of things have happenedโ€”Saarinenโ€™s bank is now a conference center, people increasingly live on the internet, and itโ€™s hard to think of a single financial institution that still applies design thinking to their company.

Mercury is on a mission to defy those expectations. Weโ€™re a financial technology company that helps startups spend less time banking* and more time building. We believe that the key to our success revolves around thoughtful design and weโ€™re looking for a Design Manager for our Banking Group, to define product strategy for the org, support execution in product teams, and help designers grow. Youโ€™ll be a key part of a team whose work is massively impactful to the core of our product. 

Our design team consists of 30+ people who love to solve complex problems through design, and are equally passionate about guiding and inspiring each other through their work.

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