Responsibilities

• Own and execute go-to-market strategies for B2B payments technology and financing products.
• Develop clear, differentiated product positioning and messaging.
• Partner with Product, Sales, Customer Success, and Creative for alignment.
• Support early-stage SaaS product go-to-market strategy and execution.
• Lead cross-functional launches and adoption campaigns.
• Collaborate with Marketing and Sales on integrated campaigns.
• Test, refine, and optimize messaging, channels, and tactics.
• Enable Sales and Account teams with messaging frameworks and training materials.
• Support acquisition, activation, and expansion motions.
• Define and track KPIs tied to adoption and product-led revenue growth.
• Analyze campaign and product performance for optimization.
• Develop a deep understanding of contractor payment management.
• Conduct customer and market research for product positioning.

Requirements

• 7+ years in B2B or B2B2C product marketing.
• 4+ years in fintech, payments technology, or financial services.
• Strong understanding of merchant services and B2B payments.
• Experience with early-stage product lines and go-to market strategy.
• Proficiency with product marketing and analytics tools.
• Highly analytical with strong storytelling skills.
• Excellent communication and stakeholder management abilities.
• Comfortable in fast-paced, high-growth environments.

Additional Information

• Job duties include additional responsibilities as assigned.
• The Company reserves the right to alter job responsibilities at any time.
• Reasonable accommodations for known disabilities will be provided.