Responsibilities

• Establish and own the global growth strategy, being responsible for our full business growth in international markets
• Analyze local data and market trends to determine best expansion opportunities for growth, particularly taking into account the nuances within our unique customer segment
• Identify “quick wins” in localization strategy to drive further MAU growth in our saturated markets
• Launch and grow new and emerging markets: develop our user acquisition strategy to grow our MAU, our localization and product strategy, and our pricing model in target emerging markets to drive revenue growth.
• Deploy and manage on the ground resources, if necessary, in key high growth markets
• Lead product and engineering teams on a product roadmap specific to local markets
• Collaborate with the executive leadership team in setting overall growth strategy for the company
• Performance Monitoring: Analyze data sets and monitor key performance indicators via regular audits and assessments, to identify growth progress, making any necessary adjustments quickly
• Build out and lead a team of talented leaders that will own regional/country responsibilities as needed.

Requirements

• 12-15 years of experience focused on product-led growth, leading global/international expansion strategy
• Prior experience launching in emerging markets -- LatAm & APAC regions are a huge plus
• Keen understanding of growth levers in a DTC/Subscription model, with a successful track record of driving hyper-growth
• Ownership and Accountability. You take ownership over outcomes, and do whatever it takes to deliver results, demonstrating grit, tenacity, flexibility, and speed
• Deep experience as a product leader, working cross functionally with product on growth
• Demonstrated experience building localization strategies for both emerging and mature markets
• An innate hunger to drive business development opportunities and build something from the ground up
• Strong analytical skills, including working with large data sets to identify and solve business problems
• A continuous improvement mindset, with proven experience implementing automations for better workflows; ideally with in depth knowledge of how to use AI to do this
• Strong XFN relationship management skills, including the ability to influence and drive consensus among senior leadership
• Prior experience hiring and leading local teams

Nice to have

• Experience working with marginalized communities including the LGBTQ community
• Experience launching new markets across several continents