Responsibilities
- Establish and own the global growth strategy, being responsible for our full business growth in international markets
- Analyze local data and market trends to determine best expansion opportunities for growth, particularly taking into account the nuances within our unique customer segment
- Identify โquick winsโ in localization strategy to drive further MAU growth in our saturated markets
- Launch and grow new and emerging markets: develop our user acquisition strategy to grow our MAU, our localization and product strategy, and our pricing model in target emerging markets to drive revenue growth.
- Deploy and manage on the ground resources, if necessary, in key high growth markets
- Lead product and engineering teams on a product roadmap specific to local markets
- Collaborate with the executive leadership team in setting overall growth strategy for the company
- Performance Monitoring: Analyze data sets and monitor key performance indicators via regular audits and assessments, to identify growth progress, making any necessary adjustments quickly
- Build out and lead a team of talented leaders that will own regional/country responsibilities as needed.
Requirements
- 12-15 years of experience focused on product-led growth, leading global/international expansion strategy
- Prior experience launching in emerging markets -- LatAm & APAC regions are a huge plus
- Keen understanding of growth levers in a DTC/Subscription model, with a successful track record of driving hyper-growth
- Ownership and Accountability. You take ownership over outcomes, and do whatever it takes to deliver results, demonstrating grit, tenacity, flexibility, and speed
- Deep experience as a product leader, working cross functionally with product on growth
- Demonstrated experience building localization strategies for both emerging and mature markets
- An innate hunger to drive business development opportunities and build something from the ground up
- Strong analytical skills, including working with large data sets to identify and solve business problems
- A continuous improvement mindset, with proven experience implementing automations for better workflows; ideally with in depth knowledge of how to use AI to do this
- Strong XFN relationship management skills, including the ability to influence and drive consensus among senior leadership
- Prior experience hiring and leading local teams
Nice to have
- Experience working with marginalized communities including the LGBTQ community
- Experience launching new markets across several continents
