SUMMARY
As the Product Marketing Manager for Industry Solutions, you will be responsible for positioning, messaging, and driving go-to-market success for our solutions that help clients in industries including Chemicals, Construction, Energy, Manufacturing, Oil & Gas, and Utilities manage safety compliance and risk for their suppliers and subcontractors.Your deep understanding of industry-specific challenges, regulatory environments, and operational needs will shape product strategy, support marketing campaigns, elevate market awareness, and enable sales growth. You will play a key role in leading market intelligence, competitive positioning, and industry insights to drive demand and engagement.
This role is ideal for a strategic and results-driven marketing professional with a strong grasp of industry operations and risk management. You thrive in complex environments, excel at translating technical solutions into compelling messaging, and have a proven track record of executing data-driven marketing strategies that drive measurable business impact.
If residing within commutable distance to one of our offices, a hybrid schedule would be offered (3 days in office, 2 days work from home). Remote work may be considered for those outside of commutable distance to an office.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Market & Customer Intelligence – Develop a deep understanding of industry trends, customer personas, business value drivers, and regulatory requirements to inform product positioning and messaging.
- Messaging & Positioning – Lead the development of thought leadership content, sales enablement assets, and campaign messaging to support demand generation, customer retention, and sales initiatives.
- Product Launch & Go-To-Market (GTM) Strategy – Collaborate with Product, Sales, Customer Success, Advisory Services, and Marketing to craft compelling value propositions and execute effective product introductions and releases.
- Sales Enablement & Growth Support – Develop battle cards, playbooks, sales tools, and training materials to empower sales teams with the right messaging and industry domain knowledge.
- Performance Tracking & Optimization – Define KPIs, track success metrics, and continuously optimize strategies based on data to ensure business growth and alignment with company objectives.
IDEAL QUALIFICATIONS:
- Bachelor’s degree in Marketing or a related field
- 7+ years of product marketing experience in a software or technology-driven services environment
- Expertise in marketing industry solutions within Construction, Energy, Manufacturing, Oil & Gas, Utilities, or other relevant sectors
- Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams
- Strong PowerPoint, writing, and storytelling skills
- Excellent verbal communication, active listening, and presentation skills
- Experience using collaboration tools such as Teams, Figma, or similar platforms
- High energy, strong work ethic, and a growth mindset with a passion for learning and collaboration
PREFERRED QUALIFICATIONS:
- Experience with technology enabled services marketing
- Experience marketing Contractor Management, Health, Safety and Environmental (HSE), or Third-Party Risk Management (TPRM) solutions
