About 1Password
We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty, and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.Responsibilities
- Conduct market and customer research to uncover key pain points, competitive insights, and evolving security challenges, shaping messaging and positioning that deeply resonates with large enterprises.
- Define ICPs, create compelling solution and product narratives, define segment-specific playbooks.
- Enable marketing teams with the insights and tools needed to drive pipeline growth, adoption, and expansion.
- Collaborate closely with marketing, product, and go-to-market teams to align strategies.
- Develop effective storytelling, optimize messaging within integrated campaigns, and create GTM playbooks.
- Translate customer and market insights into actionable marketing strategies.
Requirements
- 5-7 years of product marketing experience, with 3+ years in cybersecurity preferred.
- Bachelor's or Master's Degree in Technology, Marketing, or related field or equivalent work experience.
- Knowledge of enterprise security challenges, including identity and access management.
- Experience working with Enterprise Go-to-Market Teams.
- Strong storytelling and messaging skills.
- Excellent communication and leadership skills.
- Data-driven mindset to analyze data to measure success and refine strategies.
- Certifications in product marketing and security fundamentals are an asset.
What you can expect
- Lead the research and strategy creation of senior decision-maker messaging.
- Join a team that values creativity, customer-centricity, collaboration, and a growth mindset.
- Be part of a fast-growing company in an exciting market.
- Conduct deep customer, market, and competitive research.
- Define and execute comprehensive GTM strategies for enterprises.
- Develop compelling messaging that connects enterprise buyer pain points to 1Passwordβs unique value propositions.
- Equip marketing teams with tailored customer insights.
- Track key performance indicators (KPIs) to assess GTM effectiveness.
What we offer
- Wellness programs, generous PTO policy, and comprehensive health coverage.
- Company equity for all full-time employees and retirement matching program.
- Paid volunteer days and fully remote environment.
- Peer-to-peer recognition programs.
