Storyblok

Product Messaging Marketing Manager

4 month ago

Job Description

As a pivotal contributor to our Product Marketing team, this role involves creating impactful messaging, developing strategic positioning, and collaborating seamlessly with cross-functional teams. From collaborating on ICP research to supporting go-to-market strategies, you'll play a vital role in defining how our products stand out in a competitive landscape. 

ESSENTIAL JOB FUNCTIONS

  • Crafting Compelling Messaging: Develop clear and impactful product messaging that resonates with target audiences. Collaborate closely with Product, Sales, and Marketing teams to ensure consistent messaging across all channels.
  • Positioning Strategy: Define and execute product positioning strategies that differentiate our offerings in the market. Conduct market research to stay informed about industry trends and competitor positioning.
  • Persona Development: Create detailed buyer personas to inform messaging and positioning strategies. Tailor messaging for specific target audiences to maximize resonance and engagement.
  • Content Creation & Collaboration: Work closely with our Content team to create compelling content aligned with messaging strategies.Collaborate with Design teams to ensure visual elements complement and reinforce messaging.
  • Market Intelligence: Gather and analyze market intelligence to refine messaging based on customer needs and industry shifts. Keep abreast of competitor messaging and adjust strategies accordingly.
  • Message Testing and Optimization: Test messaging and gather user feedback to continuously refine and optimize messaging effectiveness. Utilize data-driven insights to iterate on messaging strategies and adapt to evolving market dynamics.
  • Enablement Collaboration: Assume a central enablement position within our business, and collaborate with the Sales enablement team to provide them with the tools and messaging resources needed for effective customer interactions. Conduct training sessions to ensure all teams are aligned with messaging strategies and equipped to articulate product value.

EDUCATION AND EXPERIENCE

  • Marketing or related educational degree
  • 6+ yearsโ€™ experience as a product marketing manager, ideally devising positioning and messaging strategies
  • Track record of successfully implementing a messaging framework and effective enablement programmes, as well as go-to-market and product marketing campaigns

QUALIFICATIONS

  • Deep understanding for our business, customers, partners, and the larger ecosystem
  • Ability to combine analytical thinking with creative messaging
  • Hands-on mentality

WHAT IS IN IT FOR YOU

You will be joining a growing company where you can contribute to many โ€œfirstsโ€. Plus these benefits:

  • Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitorโ€ฆ)
  • Home office equipment upgrade (furniture, ear plugs โ€ฆ) or membership to a local co-working space after your onboarding
  • Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
  • Personal development fund for courses, books, conferences, and material
  • VSOP (Virtual Stock Option Plan)
  • The annual international team-building trip, quarterly and monthly online get-togethers
  • As a fully remote company, with work-life balance at its core, youโ€™ll enjoy flexible schedules
  • An international team that loves to have fun at work and works hard together to accomplish shared goals

MENTAL, PHYSICAL AND ENVIRONMENTAL REQUIREMENTS

Remote (home) work opportunity or funded by Storyblok co-working space

About Storyblok

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Established in 2017, Storyblok has rapidly ascended to the forefront of the global headless CMS landscape. Our vision is to โ€œpioneer the future of content management, removing barriers between developer and marketing teams by offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to successโ€. 

Our team is made up of smart, passionate individuals who excel in their work. People who are comfortable taking on big ideas and figuring out the details along the way. With a dynamic team of over 220+ passionate individuals spanning 45+ countries, we're not just breaking boundaries; we're redefining them! 

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